Last week Microsoft held an “Enabling Innovation Through Research” event at its Cambridge research labs, and demoed many of its projects. Core Tools for Augmented Reality was one of those projects, presnted by Simon Winder: Well, there’s nothing in this video we haven’t seen before, to be precise, two months ago at Microsoft’s Techfest (click [...]
Filed under: Uncategorized | Tagged: Core Tools for Augmented Reality, Handheld, Markerless, Microsoft | Leave a Comment »
Nissan has a new augmented reality campaign to promote their cars. It’s much better than their old campaign promoting only the Cube, but it’s still meh. But don’t you think that they didn’t consider my plead to stop using AR to sell cars (go there to see their former use of AR, as well as [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
The Augmented Environments lab at Georgia Tech (AELatGT) has recently uploaded to Youtube videos showing off many games developed as projects in the “HAR: AR Game Design Studio” class last year. Blair MacIntyre‘s students came up with some interesting ideas (some would say unconventional), but in my view, there’s one clear winner – Candy Wars [...]
Filed under: Uncategorized | Tagged: artoolkit, Games, Georgia Tech, Handhelds and Cellphones, web camera | 5 Comments »
On a train from New York to IGC East (Independent Game Conference) in Boston. The forests along the tracks are blooming yet foggy – I wonder what’s in store at the first ever IGC on the east coast. The day is structured into 2 tracks: business-oriented as well as developer talks; the highlight of the [...]
Filed under: AR Games | 1 Comment »
When a large conservative corporation, the #1 enterprise software company in the world, adopts augmented reality technology to promote its new ecosystem site – you know AR is nearing a tipping point. SAP is launching today its own AR flash based campaign to promote the ecohub. Is it as slick as the Sasquatch campaign or [...]
Filed under: AR Advertising | Tagged: ecohub | 3 Comments »
The New York times ran a story yesterday about a new breed of field guides, those made not out of paper, but out data bytes and computer vision algorithms. The article mostly revolved around a new application coming to the iPhone, that enables users to take photographs of leaves and by doing so identify the [...]
Filed under: Uncategorized | Tagged: Columbia University, Education, Handhelds and Cellphones, head up display, Markerless | 4 Comments »
This week top post at Games Alfresco was the always classic “Top 10 augmented reality demos that will revolutionize video games“, if you haven’t read it, do yourself a favor and take a look. Lagging far behind, the top post on Augmented Times was “Augmenting Deformable Surfaces“. Here are some more AR related news from [...]
Filed under: Uncategorized | Tagged: Canon, linkfest, Microsoft | 1 Comment »
It’s old news, but I’m allowed to be late since I had to overcome a language barrier. Since 2008, Le Futuroscope, which is a really cool theme park in France with many cinematographic related attractions, has a ride named “les Animaux du Futur” (animals of the future). Based on the BBC show “The Future is [...]
Filed under: Uncategorized | Tagged: Markerless, Theme Parks, total immersion, web camera | 3 Comments »
Let’s start with a little contest – whoever comes with a better play on words for a title will be named the king of AR puns. Polydor Records, which is a British record label and part of Universal Music Group, has set up a competition to promote Eminem’s new record Relapse. Contestants are asked to [...]
Filed under: Uncategorized | Tagged: flartoolkit, immobile, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
We have been raving about how Augmented Reality will reinvent reality. Which slices of “reality” will be affected by AR first? Researchers and entrepreneurs worldwide are already plotting its impact on specific industries. Investors – here’s a chance to educate yourselves. Here are 11 of my favorite clips depicting industries reinvented with augmented reality: (Credits [...]
Filed under: AR Vision | Tagged: AR Redlining, BMW AR, DAIM, Dassault Systeme, Gerhard Schall, Medical AR, Mobilizy, rokus reward, Sapienza, Sekai Camera, Sorin Volcu, Tagged in Motion, Tonchidot, TUM university, Wikitude | 4 Comments »
