The good guys from UK based creative agency Exposure and the Australian AR wizards from Boffswana show us that using augmented reality in a campaign, doesn’t necessarily means having a “look at the novelty” brain dead application (unlike, say, the Always one). For the coming launch of Wrigley’s 5 brand of gums in France, they [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 4 Comments »
Proctor & Gamble has launched a new AR campaign to promote some kind of Always “Infinity Pads”. Since I’ve offended to many people in the last few weeks I’ll keep mum this time. However, the kind people at AgencySpy, who are also responsible for uploading the above video to Youtube, had this to say: This [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
For some reason, one of my most successful posts, was the one about Total Immersion’s promotion for Transformers 2, where everyone had the chance to virtually try an Optimus Prime mask. Now, a bunch of nerds (no other word to describe them, sorry), have taken their Transformers fandom to a whole new level. If you [...]
Filed under: Uncategorized | Tagged: Amateur, artoolkit, web camera | 6 Comments »
I find the next piece of research so amazingly cool that I can’t understand how I’ve missed for so long (a whole three days!). Submitted to next month’s SIGGRAPH, MIT’s Media Lab Bokode is a new way to visually code information. I’m not going to try to explain the technology behind it (that’s what the [...]
Filed under: Uncategorized | Tagged: indoors AR, Invisible Markers, MIT, Research | 2 Comments »
Another lazy summer week has passed by (unless you live below the equator), bringing us some more augmented reality news: I’m not sure what exactly does it mean, but it was all over the blogosphere – Apple will allow augmented reality applications in its iPhone OS 3.1 release. I suspect it only applies to AR [...]
Filed under: Uncategorized | Tagged: ARtisan, artoolkit, Handhelds and Cellphones, linkfest, OneZeroThrice | 3 Comments »
[A short apology. A few days ago, in a bout of paranoia, I wrote a short post suspecting that Sequence Point's ARound may be some kind of malware. I jumped to conclusions due to some intriguing aspects in Sequence Point's site. I should have contacted the developers before posting, but regretfully I did not. After [...]
Filed under: Uncategorized | Tagged: ARound, GPS and Compass, Handhelds and Cellphones, Sequence Point, Tourism and Outdoors | 1 Comment »
Barbie maker Mattel, and augmented reality provider Total Immersion, have joined forces to bring the public the first retail toys that are AR enhanced (or so says their press release). Unveiled today at Comic-Con 2009, each product in Mattel’s line of action figures and vehicles based on James Cameron coming film Avatar will come with [...]
Filed under: Uncategorized | Tagged: Games, indoors AR, total immersion, web camera | 2 Comments »
This writer’s favorite AR developer, Sein Kanemura, has just posted an English description of his latest mobile application SREngine Lite. Unlike the full blown SREngine, this one does not try to augment a video feed, but rather tackles the simpler task of mobile image recognition. It similar to Nokia’s Point and Find and some other [...]
Filed under: Uncategorized | Tagged: Handhelds and Cellphones, Markerless, Point and Find, SREngine | 2 Comments »
While the whole web is gushing over James Alliban‘s augmented business card, I find the next implementation even more exciting. Don’t get me wrong, Alliban’s card is cool, but this one is a bit more useful: It was created by Jonas Jäger, and more importantly, he doesn’t plan to keep the technology to himself. Jäger [...]
Filed under: Uncategorized | Tagged: artoolkit, indoors AR, QR codes, Visible Markers, web camera | 5 Comments »
This passing week’s trending augmented reality topics were AcrossAir’s Tube Locator (which is two weeks old) and James Alliban’s augmented business card (which is over a month old, can’t see why it became so popular suddenly). Let’s hope next week will bring some fresh AR news. As a matter of fact, tomorrow I’ll cover an [...]
Filed under: Uncategorized | Tagged: Canon, linkfest, SPRXMobile | 1 Comment »
