Fellow augmented reality enthusiasts! Checkout the news in the iPhone 3.1 Beta 2 SDK (you need to login.) It may treasure what we’ve all been waiting for. The elusive API. The holy access to live video on the iPhone. We will never know if the Open Letter to Apple had any dent on Apple’s decision [...]
Filed under: Uncategorized | Tagged: AR Devices, AR Tools, iphone | 9 Comments »
I have been warmongering last week, with a couple of posts that mainly target Mobilizy of Wikitude fame (“Battle of the AR Browsers” and “Updates from the Front Line“). Mark A.M. Kramer of Mobilizy left the following response to my last post: Dear Rouli, Thank you for the round-up of what has happened in the [...]
Filed under: Uncategorized | Tagged: Mobilizy, Wikitude | 2 Comments »
A new campaign for Weet-Bix , launched On July 6th centered around a series of “3D cards”. Photo credit NBR When 10 of the series of 43 cards are held up to a web-cam, they trigger a three-dimensional image of the relevant All Black to appear onscreen (see photo above). Fans can rotate the card [...]
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Continuing my coverage of the augmented reality browser wars, here are the latest news (well, some of them are a few days old, excuse me for procrastinating a bit): AcrossAir is not satisfied with letting you find the closest subway station in London (where it’s called The Tube), it also has its sights on the [...]
Filed under: Uncategorized | Tagged: AcrossAir, Layar, Mobilizy, Sekai Camera, SPRXMobile, Tonchidot, Wikitude | 7 Comments »
The buzz around our open letter to Apple hasn’t subsided yet, and lo and behold, Apple has filed today a patent related to augmented reality . Although the term Augmented Reality (AR) is not explicitly mentioned in the patent – it describes very common mobile AR scenarios. Technically speaking, you typically need 3 capabilities to [...]
Filed under: AR Devices | Tagged: AR patent, iphone | 8 Comments »
Three weeks after its launch, SPRXMobile’s Layar partially opens up its layer creation API to developers. It’s not freely available online (bad decision?), however, interested developers can register here, and may be among the lucky 50 to get access keys to the API. The press release is here. Meanwhile, Mobilizy (creator of Wikitude) is not [...]
Filed under: Uncategorized | Tagged: AcrossAir, GPS and Compass, Handhelds and Cellphones, Layar, Mobilizy, SPRXMobile, Tourism and Outdoors, Wikitude | 7 Comments »
Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site. “An online 3-D performance was something we just had to be a part of,” Hoppus said [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, web camera | Leave a Comment »
This next augmented reality concept , named FoodTracer, comes to us from Italian Giuseppe Costanza, as his final year project for MA Communication Design at Central Saint Martins. And it’s quite an impressive final project! Aimed to give consumers more information about the food products they are buying (such as their carbon footprint and where [...]
Filed under: Uncategorized | Tagged: FoodTracer, Handhelds and Cellphones, Markerless, Shopping | 1 Comment »
