Yesterday I mentioned Best Buy’s AR campaign in the weekly linkfest. The campaign itself is not that exciting, just your typical marker based advertisement. Here’s the obligatory video of some guys on Youtube playing around with it: However, this time around we get to peek behind the scenes of the campaign thanks to Advertising Age, [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
Here’s the latest AR dish from Ohan Oda and Steve Feiner at Columbia University‘s Computer Graphics and User Interfaces Lab: an augmented reality marble game that uses gravity as a game controller. No iPhone required. See the video and recipe after the jump.
Filed under: Uncategorized | Tagged: ALVAR, Augmented Reality Game, Columbia University, Marble Game, Microsoft XNA, Newton Game Dynamics, Ohan Oda, Steven Feiner, VTT Finland, Vuzix iWear VR920 | 7 Comments »
Another week passed by, and I was especially lazy this week. Sorry, but apart from those augmented strippers from Monday, nothing excited me enough (or annoyed me enough) to write a post about. Which means, we have an extra long linkfest today. However before we start, I would like to learn a thing or two [...]
Filed under: Uncategorized | Tagged: AcrossAir, Geisha Tokyo Entertainment, iPhone ARKit, Layar, linkfest, Neogence | 5 Comments »
Well, you knew this day will come sooner or later. As any other media before it, porn was destined to reach augmented reality. But I bet you could never guess that the first semi-erotic application will be created to promote a movie. Apparently, Gamer‘s last attempt at augmented reality advertisement didn’t bring the masses, so [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, web camera | 4 Comments »
Augmented Traffic Views is a pretty cool app that links your Android phone to Toronto’s traffic cameras to help you make better decisions for your daily commute. Alas, I don’t understand what the augmented reality part contributes to the application. As a matter of fact, it seems to only hurt usability. Would you rather physically [...]
Filed under: Uncategorized | Tagged: GPS and Compass, Handhelds and Cellphones, Tourism and Outdoors | Leave a Comment »
