Loading Screen on Augmented Goggles

Before you freak out and demand to know where to order one–it’s a concept video.  But watching it makes me feel like a terminator booting up.  I just hope they haven’t installed Vista on my OS.

Win $5000 developing a Junaio App

I’m usually not in the habit of posting press releases, but I imagine that some of our readers will find the next news byte from Metaio interesting: Attention Developers: win $5,000! With junaio’s open API, developers can create state of the art augmented reality applications. You don’t need any experience in programming for embedded systems. [...]

Weekly Linkfest

Anybody feels like sponsoring an AR blogger trip to an AR event? There were plenty of interesting AR links to share this week, but only seven won a place in this week’s linkfest: Tish Shute interviews Paige Saez on the challenges designing an appealing AR application (see quote below). Qualcomm buys Austrian Imagination, launches an [...]

Augmented Reality in Heavy Rain

Heavy Rain is an interactive drama video game developed by Quantic Dream for the PlayStation 3.  One of the characters in the game, Norman Jayden, uses “Added Reality Glasses” to rapidly investigate crime scenes, analyze evidence, or just waste time.  The following videos show examples of the ARI in the game. Main Trailer (2 minutes) Wasting [...]

Augmented Reality Comes To World of Warcraft

Okay, probably most of you have read the title and said, so what.  World of Warcraft is a game, and definitely not reality.  Though don’t tell that to the 11.5 million players worldwide. These “boss-kill” videos are common for the high-end guilds in WoW.  They use the videos as a recruiting tool for good players.  If you [...]

Learn about the Opportunities and Pitfalls of Augmented Reality in Marketing: a New Report by ReadWriteWeb

Marhsall Kirkpatrick- lead blogger for ReadWriteweb – recently lead a survey among Augmented Reality (AR) developers and marketers to figure out what worked and what didn’t in past AR campaigns. To the many readers of this blog that  contributed to the survey – thank you! The report is now available for purchase on the RWW [...]

Holographic Augmented Reality Concept

I wish the real products were as cool as the concepts.  In due time…

Eye-Tracking Will Be The New Click-Throughs

Part of the Internet economy is built upon the “click-through” or CTR (Click Through Rate.)  The CTR attempts to measure customer interest in a particular product.  If a person finds the banner ad interesting enough, they will select it and be sent to that site, hopefully to purchase a product (or Conversion Rate.)  Thus the [...]

Pencil and Paper are not Dead: Augmented Reality Sketching Games at VR 2010

Tomorrow, I’ll be at the IEEE VR 2010 conference in Boston. Monday is dedicated to a series of augmented reality presentations. One of the most interesting one is: In-Place Sketching for Content Authoring in Augmented Reality Games By the all star team from Ben Gurion University (Israel) and HIT Lab (New Zealand): Nate Hagbi Raphaël [...]

Weekly Linkfest

Yesterday we celebrated the vernal equinox, today we celebrate yet another weekly linkfest: mixare – a new open source AR browser is a good reason to consider buying an Android phone. Weird art project uses AR to look into your neighbors apartments. 2d barcodes are everywhere Cisco created a good introductory video to augmented reality. [...]

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