Friends, colleagues, and augmented reality enthusiasts at large – the early registration for ARE 2012 is open!
We are just 3 and a half months away from another Augmented Reality Event, the world’s largest AR event, and I can’t wait. As one of the event chairs, I can share with you a secret – ARE 2012 is going to be even bigger and better than before!
ARE 2012 will take place on May 8, 9 at the Santa Clara Convention Center in California.
ARE is where the people working on, and using, Augmented Reality technologies come together to explore best practices and innovations in software development, tools, business strategies, design and marketing. Developers, technologists, marketers, hardware manufacturers, mobile operators, researchers, designers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers.
In 2011, over 530 buyers and builders of AR in entertainment, media, education, healthcare, government, tourism, automotive, sports and other vertical markets, united in the 2 day must-attend event in Silicon Valley.
With this proven track record and the tremendous momentum in the Augmented Reality industry, ARE 2012 will set a new record and draw attendees that seek to leverage augmented reality into a productive, sustainable and entertaining new medium. ARE 2012 will spotlight inspiring keynotes by industry luminaries, and feature more than a 100 speakers from leading AR companies in more than 30 sessions. Organized into business, technology and production tracks, the conference program is designed to address topics such as:
- current augmented reality market scope and what’s expected in the next 5 years,
- latest augmented reality innovations, engines and tools,
- showcases and postmortems of landmark augmented reality projects
- how to leverage AR to advance your brand, attract and keep your customers
- and how to build successful campaigns and products that will delight users.
The exhibition floor unites all the leading providers of Augmented Reality services and products, and offers a fantastic opportunity to witness demonstrations, speak with the architects of these experiences and network with all participants in this exciting industry. Last year’s successful activities such as the ARt Gala, AR Start up launch pad, and The Auggies (best AR demo award) will return to delight attendees. The new Augmented Future plenary session will feature 5 ground breaking augmented reality ideas that will change the world.
Awareness for augmented reality (AR) is building up and getting stronger and broader all over the world. I can see it by the number of submission for talks pouring in, covering all aspects of augmented reality and venturing into new topics and uncharted industries. Thank you for your fantastic contributions!
We have published a first glimpse into ARE 2012 schedule to give you a sense of the event structure and the topics that will be tackled. Check out the preliminary schedule. This may still shift a little, but will certainly remain the event backbone. Would love to hear your feedback.
Make sure to take advantage of the early bird registration. It will save you a $100 (or 20%) from the standard price. But you have to act before March 21st.
If you have ever attended an ARE event before – you are eligible for the Alumni rate. But that offer will only last until February 21 – so act really fast!
Become a member
We have added this year a new membership option. With a mere $49 you can become an official member of the Augmented Reality Event. What is that? A new ploy to extract more from attendees?
Well, first you should know that ARE is a non-profit organization, initiated for the sole purpose of helping to advance the Augmented Reality industry. The new membership has several purposes:
First, it is a new approach to gauge the interest and help fund the video recording and distribution of all event sessions. It has always been the achilles heel of the event. We never found the time and funds to properly edit and distribute the content. So if you are in favor of ARE videos – this is your opportunity to vote. The value of these videos extends way beyond the mere $49.
The second purpose is more strategic in nature. ARE has always been about raising awareness to AR and helping advance the industry. And yet, although it established itself as the largest global AR event, it only takes place once a year. But when you think about it, each year, key players across the industry see the value in taking the time and uniting with their peers for 2 days in Santa Clara; they extract tremendous value from this get together which persists for many subsequent months. So, how about we use this opportunity to build a formal community that will join forces in helping promote awareness to augmented reality on a global and local basis? How about we extend the magic for the entire year?
We are not yet sure where this will go, but thought we should give it a go. If people sign up and show solidarity, it will be a great motivator to keep it going even after we all leave Santa Clara.
At the event, ARE members will bear a distinguishable badge, so you will be able to spot them from afar. So make your choice: do you want to be that guy with the plain-looking badge? ;)
Seriously, if you care about raising awareness to AR, and want to contribute as well as benefit from this program, join the ARE membership this year. The videos alone are worth the cost. The free T-shirt makes it a steal. Helping spread the word about AR is…priceless.