We all are great believers in the potential of Augmented Reality (AR). Within the next 10 years, we say, it will totally change the way we interact with the world. But what industry will be the first to bring AR to the masses? When you co-found a company that focuses on Augmented Reality games – [...]
Filed under: AR Business, AR Games | Tagged: augmented reality games, ogmento | 7 Comments »
Marhsall Kirkpatrick- lead blogger for ReadWriteweb – recently lead a survey among Augmented Reality (AR) developers and marketers to figure out what worked and what didn’t in past AR campaigns. To the many readers of this blog that contributed to the survey – thank you! The report is now available for purchase on the RWW [...]
Filed under: AR Advertising, AR Business | Tagged: AR Survey, Marhsall Kirkpatrick, ReadWriteWeb | Leave a Comment »
Marshal Kirkpatrick, the lead blogger for Read Write Web – one of the first tech blogs to dive into the fascinating field of augmented reality - is working on a research report about the use of AR for marketing. In order to generate data for the report that best reflects the market reality – he [...]
Filed under: AR Business, AR Events | Tagged: AugmentedRealityEvent, Marshal Marshal Kirkpatrick, Mobile AR, ReadWriteWeb, Webcam AR | 6 Comments »
In his recent sermon to the augmented reality community, Bruce Sterling, envisaged the dawn of the AR industry. He talked about things to avoid (magic) and things to embrace (style). He projected the inevitable: as multiple new AR companies give birth and mature – there will come a time of consolidation. We have seen this [...]
Filed under: AR Business | Tagged: augmented reality industry, Bruce Sterling | 17 Comments »
