A picture is worth a thousand words. Homo sapiens are visual creatures. We receive 75% of our information through our eyes. Explaining how to do something can be tedious and inefficient. Augmented reality offers a visual medium for explanation. This quick demo on how to assemble a LEGO tower using ARToolKit illustrates how effective this technique can be. [...]
Filed under: Uncategorized | Tagged: artoolkit, augmented reality, LEGO | 7 Comments »
Very short post following my prediction that 2010 will be the inaugural year for augmented reality porn. A couple of days ago, AppScout reported about the latest venture in this area, Pink Visual’s AR Porn (NSFW link). Well, it’s porn all-right, but the AR is gimmicky at best. Here’s Pink Visual’s Amanda Cory explaining the [...]
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(previously those and those) I’m doing some spring (it’s spring time in Australia*) cleaning in my bookmarks, that’s what I came with: Genuine Interactive came up with these augmented business cards for its staff, which have been named “the butterfly effect cards”. Thomas has dedicated a whole post for their demo. Visualcard.me on the other [...]
Filed under: Uncategorized | Tagged: artoolkit, business cards, Visible Markers, visualcard.me, web camera | 2 Comments »
(Before you comment, “Et tu” has the same meaning in French as it has in Latin). The Citroën DS3 joins the ranks of cars that get an augmented reality campaign, thanks to Total Immersion. Yes, it’s not as lame as other cars AR campaigns, with its little racing game. However, it won’t be spared from [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, total immersion, Visible Markers, web camera | 2 Comments »
For our Hebrew readers (the three of you): It’s the Jewish new year, and Israeli web design firm Netcraft produced this new year greeting. You can try it yourself here. (thanks Alon!) Happy Rosh HaShana, Ori!
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A couple of months ago, the ARSphere was gushing over James Alliban’s augmented business card (the one with the pixelated talking 3d face). That nice little creative work led Alliban to recently launch Augmatic, a company that provides augmented reality services, and yes, among them is a personalized augmented business card. Of course, Alliban is [...]
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Obviously the end of the world came, and no one told me. The signs are all here: 1. Canadian based New York Fries is celebrating 25 years of selling, well, fries. 2. To commemorate the occasion, they looked for an eighties icon. 3. They chose Gary Coleman. 4. And made an augmented reality application, on [...]
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Yesterday I mentioned Best Buy’s AR campaign in the weekly linkfest. The campaign itself is not that exciting, just your typical marker based advertisement. Here’s the obligatory video of some guys on Youtube playing around with it: However, this time around we get to peek behind the scenes of the campaign thanks to Advertising Age, [...]
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Well, you knew this day will come sooner or later. As any other media before it, porn was destined to reach augmented reality. But I bet you could never guess that the first semi-erotic application will be created to promote a movie. Apparently, Gamer‘s last attempt at augmented reality advertisement didn’t bring the masses, so [...]
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The good guys from UK based creative agency Exposure and the Australian AR wizards from Boffswana show us that using augmented reality in a campaign, doesn’t necessarily means having a “look at the novelty” brain dead application (unlike, say, the Always one). For the coming launch of Wrigley’s 5 brand of gums in France, they [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 4 Comments »
