Training the Visual Way

A picture is worth a thousand words. 

Homo sapiens are visual creatures.  We receive 75% of our information through our eyes.  Explaining how to do something can be tedious and inefficient.  Augmented reality offers a visual medium for explanation.  This quick demo on how to assemble a LEGO tower using ARToolKit illustrates how effective this technique can be.  If you don’t believe me, give a friend a pile of LEGOs and then try to explain how to create the tower in the video.  Time your result and compare it.  I’ll guarantee the AR method will win.

This Post is Rated AR

Very short post following my prediction that 2010 will be the inaugural year for augmented reality porn. A couple of days ago, AppScout reported about the latest venture in this area, Pink Visual’s AR Porn (NSFW link).

Well, it’s porn all-right, but the AR is gimmicky at best. Here’s Pink Visual’s Amanda Cory explaining the potential of such application -

And here’s a close-up video of the application itself, showing how much the potential is left unfulfilled at the moment (sorry, you’ll have to follow the link due to some mild nudity). Not to mention the intrinsic problem of flash-based AR porn – porn websites can record everything that is visible by your webcam while using the application. Isn’t that exciting?

via AppScout.

Even More Augmented Reality Business Cards

(previously those and those)

I’m doing some spring (it’s spring time in Australia*) cleaning in my bookmarks, that’s what I came with:
Genuine Interactive came up with these augmented business cards for its staff, which have been named “the butterfly effect cards”. Thomas has dedicated a whole post for their demo.

Visualcard.me on the other hand, lets you create your own AR enabled business cards, that shows your Twitter and Skype accounts.

I’m sure those two companies are not going to be the last ones that come up with this idea, so stay tuned.

* Alas, I’m not in Australia.

Et tu Citroen DS3?

(Before you comment, “Et tu” has the same meaning in French as it has in Latin).
The Citroën DS3 joins the ranks of cars that get an augmented reality campaign, thanks to Total Immersion.

Yes, it’s not as lame as other cars AR campaigns, with its little racing game. However, it won’t be spared from becoming the latest addition to my growing petition to stop using AR to promote cars.

Happy Rosh HaShana

For our Hebrew readers (the three of you):

It’s the Jewish new year, and Israeli web design firm Netcraft produced this new year greeting. You can try it yourself here. (thanks Alon!)

Happy Rosh HaShana, Ori!

More Augmented Business Cards

A couple of months ago, the ARSphere was gushing over James Alliban’s augmented business card (the one with the pixelated talking 3d face).

That nice little creative work led Alliban to recently launch Augmatic, a company that provides augmented reality services, and yes, among them is a personalized augmented business card.

Of course, Alliban is not the only one in the augmented business-cards-business. We have previously featured Toxin Labs. This week sees another implementation, by one Burton Posey, which can only be described as cute (of course, you can choose a more menacing avatar):

Says Posey:

This is an idea I’d been kicking around in my head since February. I wanted to find a way that a company could deliver a catchy identity for themselves. Avatars, be it the Mii’s on the Nintendo Wii, or an Xbox Live Avatar, have become extensions of the people who use them.

You can try his implementation over here. I wonder if any of the guys at ISMAR 09 is going to have augmented business cards.

Whatchoo Augmentin’ ’bout, Willis?


Obviously the end of the world came, and no one told me. The signs are all here:
1. Canadian based New York Fries is celebrating 25 years of selling, well, fries.
2. To commemorate the occasion, they looked for an eighties icon.
3. They chose Gary Coleman.
4. And made an augmented reality application, on Facebook, were you shake Gary Coleman by shaking a marker, making him drop his fries, and tell you your fortune.

You can try it yourself, here, and find more details at AdFreak, while I’m looking for the nearest nuclear shelter*.

* Yeah, I’m mean, no point commenting about it. I don’t have anything against Mr. Coleman, my sarcasm is targeted solely at the novelty AR application.

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