Proctor & Gamble has launched a new AR campaign to promote some kind of Always “Infinity Pads”. Since I’ve offended to many people in the last few weeks I’ll keep mum this time. However, the kind people at AgencySpy, who are also responsible for uploading the above video to Youtube, had this to say: This [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
For some reason, one of my most successful posts, was the one about Total Immersion’s promotion for Transformers 2, where everyone had the chance to virtually try an Optimus Prime mask. Now, a bunch of nerds (no other word to describe them, sorry), have taken their Transformers fandom to a whole new level. If you [...]
Filed under: Uncategorized | Tagged: Amateur, artoolkit, web camera | 6 Comments »
Another lazy summer week has passed by (unless you live below the equator), bringing us some more augmented reality news: I’m not sure what exactly does it mean, but it was all over the blogosphere – Apple will allow augmented reality applications in its iPhone OS 3.1 release. I suspect it only applies to AR [...]
Filed under: Uncategorized | Tagged: ARtisan, artoolkit, Handhelds and Cellphones, linkfest, OneZeroThrice | 3 Comments »
While the whole web is gushing over James Alliban‘s augmented business card, I find the next implementation even more exciting. Don’t get me wrong, Alliban’s card is cool, but this one is a bit more useful: It was created by Jonas Jäger, and more importantly, he doesn’t plan to keep the technology to himself. Jäger [...]
Filed under: Uncategorized | Tagged: artoolkit, indoors AR, QR codes, Visible Markers, web camera | 5 Comments »
Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site. “An online 3-D performance was something we just had to be a part of,” Hoppus said [...]
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Dutch website (what’s with all those Dutch companies lately?) YouTellMe.com, which specializes in social shopping online (e.g. recommendation engines) has just launched a new augmented reality application, letting you see how your favorite electronic products look like in the palm of your hand (or in your living room). By harnessing the power of your webcam, [...]
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It was bound to happen. As augmented reality becomes more and more prevalent, it was all a matter of time till someone took credit for something he is probably not entitled for. Enter Chris Hughes best known for jailbreaking the first iPhone. Last February, at TED palmsprings, Hughes briefly showcased his work that “makes creating [...]
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The USPS has a very neat AR application, which is also surprisingly useful. Using FLARToolKit, you can now see if the stuff you intend to send fits in any of the flat-rate boxes. As the novelty augmented reality fad becomes old very quickly, I hope more companies will favor a more useful approach to AR. [...]
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Nissan has a new augmented reality campaign to promote their cars. It’s much better than their old campaign promoting only the Cube, but it’s still meh. But don’t you think that they didn’t consider my plead to stop using AR to sell cars (go there to see their former use of AR, as well as [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
