Who Should Attend The Augmented Reality Event in Santa Clara, CA June 2nd & 3rd, 2010

Over the last 2 years we have seen growing interest in Augmented Reality in various events – panels, dev camps, meetups – and many more. Due to growing demand for knowledge and expertise in augmented reality (AR), a group of AR industry insiders, backed by the AR Consortium have put together the first commercial event [...]

ISMAR 2009: Tracking a City Model – Preview From Graz University

Only 1 week to go for ISMAR 2009, the world’s best Augmented Reality (AR) event. Here is one more reason to go to the event. This stunning “Jakomini” demo from Graz University – the masters of handheld Augmented Reality – shows a 3D city model being tracked on a “natural feature” surface (or in plain [...]

Red Bull Gives You Augmented Reality Wings and Saves Magazines with Print 2.0

They gave you wings, extreme sports races, and Flugtag – and now they want to save print magazines with the bold concept: Print 2.0. Guess which one of these is a true fact? 1) In 2006, more than 3 billion cans of Red Bull were sold in over 130 countries 2) Red Bull publishes a [...]

Live From WARM ’09: The World’s Best Winter Augmented Reality Event

Welcome to WARM 2009, where augmented reality eggheads from both sides of the Danube meet for 2 days to share ideas and collaborate. It’s the 4th year WARM is taking place – always in Graz university, and always in February – to provide an excuse for a skiing event, once the big ideas are taken [...]

I Had A MID Night Dream

The US celebrated Martin Luther King’s day last week, which above all reminds us to keep dreaming – sometimes dreams do come true. I had a dream too…and in my dream, an amazing Mobile Internet Device (MID) was released for our augmented reality experiences. (See a list of existing MIDs) Here is a first take [...]

Mobile Augmented Reality Goes Way Beyond Markers

The dust from CES 2009 has barely settled over many shiny new devices, and new advancements in Handheld Augmented Reality software are already emerging from Vienna. Daniel Wagner and his team at Graz University have come up with new and improved capabilities. High Speed Natural Feature Tracking on a mobile phone We saw an early [...]

Live from ISMAR ’08: Tracking – Latest and Greatest in Augmented Reality

After a quick liquid adjustment, and a coffee fix – we are back with the next session of ISMAR ’08, tackling a major topic in augmented reality: Tracking. Youngmin Park is first on stage with Multiple 3D Object Tracking. His first demonstration is mind blowing. He shows an application that tracks multiple 3D objects, which [...]

Live from ISMAR ’08 in Cambridge: Enjoy the Weather…

“Enjoy the weather” uttered sarcastically a kindhearted British witch (aka air hostess) while we were leaving the aircraft; surprisingly – we did in the first day. We were then promised this is accidental and surely the last day of summer. Splendid. I have landed in Cambridge, UK (where people go to augment their reality) and [...]

A new (media) power in the race for augmented reality supremacy

Media Power announced today a donation of $5M to the GVU research center at Georgia Tech – for the advancement of Mobile Augmented Reality (http://www.cc.gatech.edu/news/media-power-donates-5m-to-gvu-center). It’s intriguing that Media Power’s founder is none other than the controvertial Carl Freer, the executive from Gizmondo – a mobile game device that went belly up “under a cloud” after [...]

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