In December I predicted that Oprah will have an AR item on her show during 2010. My prediction is getting one step closer to becoming (augmented) reality today, as Martha Stewart has some sweepstake that involves FLARToolkit You can try it yourself here, I didn’t bother going through the questionnaire to see exactly what it’s [...]
Filed under: Uncategorized | Tagged: Marketing and Advertisement, web camera | 1 Comment »
A couple of months ago, I wrote about a Korean magic mirror that lets you try on makeup. I thought the results were less than satisfactory: Well, the Japanese have tamed the virtual makeup down. Created for cosmetic giant Shiseido by Fujitsu, the following application can be found in kiosks across Tokyo: More details on [...]
Filed under: Uncategorized | Tagged: Augmented Reality Kiosks, Face Recognition, Marketing and Advertisement, Shopping | 2 Comments »
I really fancy this next iPhone app. It’s called iButterfly and it transforms the habit of collecting coupons into a fun little game. Created by Japan’s Mobile Art Lab, the app tasks its users with catching virtual butterflies , each representing one or more coupons. You can even share “butterflies” with your friends via Bluetooth. [...]
Filed under: Uncategorized | Tagged: GPS and Compass, Handhelds and Cellphones, iButterfly, Marketing and Advertisement, Mobile Art Lab, Shopping | 2 Comments »
I was delighted to see that Patched Reality’s Patrick O’Shaughnessey answered my call and shared his augmented reality related predictions for 2010 in his company blog. It’s Patrick’s first prediction that I find most interesting (though all of them are very good). While many of our prior columns in this series had predictions about how [...]
Filed under: Uncategorized | Tagged: AR2010, indoors AR, Marketing and Advertisement | 5 Comments »
Following video presents a cooperation between Korea’s drugstore Oliveyoung and Samsung (if Google Translate serves me right). Never mind it’s not applied in real time and requires user interaction, but does it increase your sales, making your customers look like clowns? Well I guess it’s a step in the right direction, but probably the technology [...]
Filed under: Uncategorized | Tagged: Augmented Reality Kiosks, Face Recognition, Marketing and Advertisement, Samsung | 5 Comments »
For their latest campaign, promoting Burger King’s one dollar menu, ad agency Crispin Porter + Bogusky chose to break the mold of former AR campaigns. First, there’s no mini-site, the whole experience is neatly contained within a single banner ad. Moreover, there’s no need to print a marker. You simply show this ad a one [...]
Filed under: Uncategorized | Tagged: Markerless, Marketing and Advertisement, web camera | 3 Comments »
Yes, the following video is nothing more than a demo for Dassault Systemes AR campaign for the feature film “Arthur and the Revenge of Maltazard“. I usually don’t give such videos a full post, especially when there’s no site I can link to, but it seems like a cute game, and what happens at 1:25 [...]
Filed under: Uncategorized | Tagged: Dassault Systemes, Games, Marketing and Advertisement, Visible Markers, web camera | 3 Comments »
(Before you comment, “Et tu” has the same meaning in French as it has in Latin). The Citroën DS3 joins the ranks of cars that get an augmented reality campaign, thanks to Total Immersion. Yes, it’s not as lame as other cars AR campaigns, with its little racing game. However, it won’t be spared from [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, total immersion, Visible Markers, web camera | 2 Comments »
Or used to, I’m currently in the trough of disillusionment. But never mind that, here’s how McDonald’s Italy chose to promote their new hamburger. Giving new meaning to Bruce Sterling claim that current AR is a bit cheesy. Try it here. Previously – Find Nearest McDonald’s via AR and Augmented Burger King.
Filed under: Uncategorized | Tagged: Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
