Obviously the end of the world came, and no one told me. The signs are all here: 1. Canadian based New York Fries is celebrating 25 years of selling, well, fries. 2. To commemorate the occasion, they looked for an eighties icon. 3. They chose Gary Coleman. 4. And made an augmented reality application, on [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
Yesterday I mentioned Best Buy’s AR campaign in the weekly linkfest. The campaign itself is not that exciting, just your typical marker based advertisement. Here’s the obligatory video of some guys on Youtube playing around with it: However, this time around we get to peek behind the scenes of the campaign thanks to Advertising Age, [...]
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Well, you knew this day will come sooner or later. As any other media before it, porn was destined to reach augmented reality. But I bet you could never guess that the first semi-erotic application will be created to promote a movie. Apparently, Gamer‘s last attempt at augmented reality advertisement didn’t bring the masses, so [...]
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The good guys from UK based creative agency Exposure and the Australian AR wizards from Boffswana show us that using augmented reality in a campaign, doesn’t necessarily means having a “look at the novelty” brain dead application (unlike, say, the Always one). For the coming launch of Wrigley’s 5 brand of gums in France, they [...]
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Proctor & Gamble has launched a new AR campaign to promote some kind of Always “Infinity Pads”. Since I’ve offended to many people in the last few weeks I’ll keep mum this time. However, the kind people at AgencySpy, who are also responsible for uploading the above video to Youtube, had this to say: This [...]
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Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site. “An online 3-D performance was something we just had to be a part of,” Hoppus said [...]
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Dutch website (what’s with all those Dutch companies lately?) YouTellMe.com, which specializes in social shopping online (e.g. recommendation engines) has just launched a new augmented reality application, letting you see how your favorite electronic products look like in the palm of your hand (or in your living room). By harnessing the power of your webcam, [...]
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Los Angeles based, but Japanese named interactive marketing agency Zugara has launched a couple of days ago a new application named “The Webcam Social Shopper“. Basically, it’s a magic mirror application that let’s you try on different clothes. But, there’s so much more to it – the user interface is engaged via motion detection, and [...]
Filed under: Uncategorized | Tagged: Magic Mirror, Marketing and Advertisement, Visible Markers, web camera | Leave a Comment »
Remember the days when new films were promoted using alternative reality games? Well, it’s got old fast, and this summer there’s a new technology in town. In the last month or so we already covered the following movie promotions: Tour the Enterprise’s deck and fire its phasers See a trailer for Night at the Museum [...]
Filed under: Uncategorized | Tagged: Marketing and Advertisement, total immersion, visible, web camera | 4 Comments »
When it comes to using augmented reality for marketing purposes, nothing beats those magic mirror applications. After all, trying on a product, even virtually, goes a long way towards selling it (and surely it’s better than those novelty AR gimmicks). Previously I’ve covered Fraunhofer’s magic mirror that lets you try on new shirts, and just [...]
Filed under: Uncategorized | Tagged: Eligo, FittingBox, Magic Mirror, Markerless, Marketing and Advertisement, Seac02 | Leave a Comment »
