Or used to, I’m currently in the trough of disillusionment. But never mind that, here’s how McDonald’s Italy chose to promote their new hamburger. Giving new meaning to Bruce Sterling claim that current AR is a bit cheesy. Try it here. Previously – Find Nearest McDonald’s via AR and Augmented Burger King.
Filed under: Uncategorized | Tagged: Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site. “An online 3-D performance was something we just had to be a part of,” Hoppus said [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, web camera | Leave a Comment »
Pizzas, Ghosts and Robots, all making augmented reality news this week: Ghostwire, the award winning game for the Symbian OS, is now coming to Nintendo DSi. Toy maker WowWee (the guys behind the Robosapien) planned to introduce a robotic augmented reality game where you drive the robot through an augmented environment. Alas “they thought it [...]
Filed under: Uncategorized | Tagged: Games, Ghostwire, Marketing and Advertisement, Novelty AR, Projector based AR, WowWee | 1 Comment »
Nissan has a new augmented reality campaign to promote their cars. It’s much better than their old campaign promoting only the Cube, but it’s still meh. But don’t you think that they didn’t consider my plead to stop using AR to sell cars (go there to see their former use of AR, as well as [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
Our friend Diego Gopen has notified us that his augmented advertisements service, ARvertising.com, has a new demo, one that lets you play augmented dice online: According to him it’s “100% random! good for stuff for casinos online ;) because it works with physics so it’s impossible to manage”. But beware Diego! There are new competitors [...]
Filed under: Uncategorized | Tagged: ADmmersion, ARvertising, flartoolkit, Marketing and Advertisement, Novelty AR | 1 Comment »
