This article is a contribution from Arvind Ramachandran, a second year MBA student at the Indian Institute of Management in Calcutta. *********************************************** The World Wide Web has become passé. Now I know that’s a big statement to make, but just hear me out. Nowadays, marketers around the world are tuned into the World Wide Web on an unprecedented [...]
Filed under: Uncategorized | Tagged: augmented reality, augmented reality shopping, Goldrun, Shopping | 1 Comment »
A couple of months ago, I wrote about a Korean magic mirror that lets you try on makeup. I thought the results were less than satisfactory: Well, the Japanese have tamed the virtual makeup down. Created for cosmetic giant Shiseido by Fujitsu, the following application can be found in kiosks across Tokyo: More details on [...]
Filed under: Uncategorized | Tagged: Augmented Reality Kiosks, Face Recognition, Marketing and Advertisement, Shopping | 2 Comments »
I really fancy this next iPhone app. It’s called iButterfly and it transforms the habit of collecting coupons into a fun little game. Created by Japan’s Mobile Art Lab, the app tasks its users with catching virtual butterflies , each representing one or more coupons. You can even share “butterflies” with your friends via Bluetooth. [...]
Filed under: Uncategorized | Tagged: GPS and Compass, Handhelds and Cellphones, iButterfly, Marketing and Advertisement, Mobile Art Lab, Shopping | 1 Comment »
This next augmented reality concept , named FoodTracer, comes to us from Italian Giuseppe Costanza, as his final year project for MA Communication Design at Central Saint Martins. And it’s quite an impressive final project! Aimed to give consumers more information about the food products they are buying (such as their carbon footprint and where [...]
Filed under: Uncategorized | Tagged: FoodTracer, Handhelds and Cellphones, Markerless, Shopping | 1 Comment »
