The guys at Hit Lab New Zealand and the Visual Media Lab at the Ben Gurion University, Israel, have uploaded a new video presenting the results of their ISMAR09 paper “In-Place 3D Sketching for Authoring and Augmenting Mechanical Systems”. Since the paper is not online yet, I can’t really tell how much of it is [...]
Filed under: Uncategorized | Tagged: BGU, Education, HIT Lab NZ, ISMAR, Research, Visible Markers | 3 Comments »
Yes, the following video is nothing more than a demo for Dassault Systemes AR campaign for the feature film “Arthur and the Revenge of Maltazard“. I usually don’t give such videos a full post, especially when there’s no site I can link to, but it seems like a cute game, and what happens at 1:25 [...]
Filed under: Uncategorized | Tagged: Dassault Systemes, Games, Marketing and Advertisement, Visible Markers, web camera | 3 Comments »
I couldn’t decide whether I should dedicate a whole post or just a tweet to the next project. On the one hand, I don’t know much about it, and its homepage is in Finnish. On the other hand, the video is in English, and shows a concept that can become a huge buisness – augmented [...]
Filed under: Uncategorized | Tagged: head up display, Research, Telepresence, Visible Markers | 4 Comments »
(Before you comment, “Et tu” has the same meaning in French as it has in Latin). The Citroën DS3 joins the ranks of cars that get an augmented reality campaign, thanks to Total Immersion. Yes, it’s not as lame as other cars AR campaigns, with its little racing game. However, it won’t be spared from [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, total immersion, Visible Markers, web camera | 2 Comments »
For our Hebrew readers (the three of you): It’s the Jewish new year, and Israeli web design firm Netcraft produced this new year greeting. You can try it yourself here. (thanks Alon!) Happy Rosh HaShana, Ori!
Filed under: Uncategorized | Tagged: artoolkit, Visible Markers, web camera | Leave a Comment »
A couple of months ago, the ARSphere was gushing over James Alliban’s augmented business card (the one with the pixelated talking 3d face). That nice little creative work led Alliban to recently launch Augmatic, a company that provides augmented reality services, and yes, among them is a personalized augmented business card. Of course, Alliban is [...]
Filed under: Uncategorized | Tagged: artoolkit, Visible Markers, web camera | 1 Comment »
Or used to, I’m currently in the trough of disillusionment. But never mind that, here’s how McDonald’s Italy chose to promote their new hamburger. Giving new meaning to Bruce Sterling claim that current AR is a bit cheesy. Try it here. Previously – Find Nearest McDonald’s via AR and Augmented Burger King.
Filed under: Uncategorized | Tagged: Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
Obviously the end of the world came, and no one told me. The signs are all here: 1. Canadian based New York Fries is celebrating 25 years of selling, well, fries. 2. To commemorate the occasion, they looked for an eighties icon. 3. They chose Gary Coleman. 4. And made an augmented reality application, on [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
Yesterday I mentioned Best Buy’s AR campaign in the weekly linkfest. The campaign itself is not that exciting, just your typical marker based advertisement. Here’s the obligatory video of some guys on Youtube playing around with it: However, this time around we get to peek behind the scenes of the campaign thanks to Advertising Age, [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 1 Comment »
The good guys from UK based creative agency Exposure and the Australian AR wizards from Boffswana show us that using augmented reality in a campaign, doesn’t necessarily means having a “look at the novelty” brain dead application (unlike, say, the Always one). For the coming launch of Wrigley’s 5 brand of gums in France, they [...]
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Visible Markers, web camera | 4 Comments »
