A couple of months ago, the ARSphere was gushing over James Alliban’s augmented business card (the one with the pixelated talking 3d face). That nice little creative work led Alliban to recently launch Augmatic, a company that provides augmented reality services, and yes, among them is a personalized augmented business card. Of course, Alliban is [...]
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Or used to, I’m currently in the trough of disillusionment. But never mind that, here’s how McDonald’s Italy chose to promote their new hamburger. Giving new meaning to Bruce Sterling claim that current AR is a bit cheesy. Try it here. Previously – Find Nearest McDonald’s via AR and Augmented Burger King.
Filed under: Uncategorized | Tagged: Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
Obviously the end of the world came, and no one told me. The signs are all here: 1. Canadian based New York Fries is celebrating 25 years of selling, well, fries. 2. To commemorate the occasion, they looked for an eighties icon. 3. They chose Gary Coleman. 4. And made an augmented reality application, on [...]
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Yesterday I mentioned Best Buy’s AR campaign in the weekly linkfest. The campaign itself is not that exciting, just your typical marker based advertisement. Here’s the obligatory video of some guys on Youtube playing around with it: However, this time around we get to peek behind the scenes of the campaign thanks to Advertising Age, [...]
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Well, you knew this day will come sooner or later. As any other media before it, porn was destined to reach augmented reality. But I bet you could never guess that the first semi-erotic application will be created to promote a movie. Apparently, Gamer‘s last attempt at augmented reality advertisement didn’t bring the masses, so [...]
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The good guys from UK based creative agency Exposure and the Australian AR wizards from Boffswana show us that using augmented reality in a campaign, doesn’t necessarily means having a “look at the novelty” brain dead application (unlike, say, the Always one). For the coming launch of Wrigley’s 5 brand of gums in France, they [...]
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Proctor & Gamble has launched a new AR campaign to promote some kind of Always “Infinity Pads”. Since I’ve offended to many people in the last few weeks I’ll keep mum this time. However, the kind people at AgencySpy, who are also responsible for uploading the above video to Youtube, had this to say: This [...]
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For some reason, one of my most successful posts, was the one about Total Immersion’s promotion for Transformers 2, where everyone had the chance to virtually try an Optimus Prime mask. Now, a bunch of nerds (no other word to describe them, sorry), have taken their Transformers fandom to a whole new level. If you [...]
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Barbie maker Mattel, and augmented reality provider Total Immersion, have joined forces to bring the public the first retail toys that are AR enhanced (or so says their press release). Unveiled today at Comic-Con 2009, each product in Mattel’s line of action figures and vehicles based on James Cameron coming film Avatar will come with [...]
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While the whole web is gushing over James Alliban‘s augmented business card, I find the next implementation even more exciting. Don’t get me wrong, Alliban’s card is cool, but this one is a bit more useful: It was created by Jonas Jäger, and more importantly, he doesn’t plan to keep the technology to himself. Jäger [...]
Filed under: Uncategorized | Tagged: artoolkit, indoors AR, QR codes, Visible Markers, web camera | 5 Comments »
