Toyota Augments its Mini iQ too

Posted on February 28, 2009 by Ori Inbar

We were all impressed by last year’s Mini advertising campaign using Metaio’s Augmented Reality technology. It featured  in the top spot of my Top 10 Milestones in Augmented Reality for 2008

Toyota couldn’t afford staying behind and had “one upped” BMW with a more sophisticated ad for its own mini – the iQ.

In the augmented world, the car drives on a road – and is blown up to reveal all its parts. Or in Toyota’s own words:

interact with the car to discover its agility and interior space.

Neat.

Give it up for the  “iQ_Reality“:

Vodpod videos no longer available.

Now try it for yourself on Toyota’s site.

***update***

Rouli brings to our attention that Nissan didn’t stay behind and just introduced its Cube brochure:

Yet a new update from Le5emeP: another auto maker to play with AR advertising is Citroen with its C3:

Lastly is Ford with its own mini – the Ka:

A new addition (2009) to the AR cars phenomena with an artistic angle for the BMW Z4:

[youtibe=http://www.youtube.com/watch?v=tr66vs5W7as]

Now we have a complete round up, which one do you like best?

Filed under: AR Advertising, AR Demos | Tagged: , , , , , |

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7 Responses

  1. Ori Inbar, on February 28, 2009 at 8:52 am said:

    Didn’t work for me on a Mac, only on a PC:
    The Toyota logo shows the car driving on a road.
    The car silhouette marker allows you to blow up the car into parts – by spinning the marker counter clockwise.

    Did it work for you?

  2. rouli, on February 28, 2009 at 9:09 am said:

    It sorts of a trend within the car industry. Nissan has an “augmented car” as well –

    But it’s not really AR right? No “reality” was augmented. If I could get information and advertisements by pointing a camera at a real Toyota, I would be more impressed.

  3. Daniel, on February 28, 2009 at 2:13 pm said:

    It’s an ARToolKit application using OSGART, nothing special. The explosion view of the car is very nice though!
    It is interesting that MagicSymbol describes this as technology developed by them. They surely have a license of ARToolKit, but I don’t see which technology they added on top of that…

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