Weekly Linkfest

It’s been a busy summer for me, sorry for not posting the weekly linkfest in, well, a weekly manner. If you want more frequent updates from me, you should follow me on twitter

This week’s video comes to us via Etsuji Kameyama’s blog. I often complained about not having the AR equivalent of Angry Birds (ARAB). Well, we are not there yet, but Junaio now features a channel with the boids, enabling users to take picture with them. Even though it’s a wholly new media, still nobody likes the boomerang bird.

 

 Have a great week!

Weekly Linkfest

Slow week, or am I at fault for not paying attention to the augmentosphere?

This week’s video is without a doubt this one from The Heavy Projects – I never got so many retweets as I did after tweeting about it (if you don’t follow me I’m @augmented). Harnessing the power of Junaio, the billboards of Times Square are repainted with original street art. I think the guys from Artvertiser had this idea first, but it’s pretty neat to see it actually implemented. I just wonder whether it’s ok with Junaio’s terms of use.

Have a great week!

Weekly Linkfest Plus

I think that’s one of the best linkfests in a while. Judge for yourself:

Since Friday was Canada Day, and tomorrow is the 4th of July, let us celebrate with a double feature in this week’s video. Two first person shooter games caught my eye this week, the first ShootAR has a surprisingly sleek teaser video, while the other Uwar seems a little bit more feasible, and features cool shirts (well, cool is in the eye of the beholder). Is this new generation of AR games going to heat things up?

Have an excellent week!

Augmented Reality Pop-Up Book

Helen Papagiannis is a designer specializing in augmented reality.  She’s spoken at TEDx about the creative side of AR, which was highlighted as one of the top talks about AR and the gamification of life and worked for the internationally renown Bruce Mau Design.

And now she’s putting out a Augmented Reality Pop-Up Book for mobile devices using image recognition.  The book can be enjoyed alone or with the enhanced graphics using an iPad2 or iPhone4.

What I like most about her Pop-Up book is that Helen gets what AR is all about.  Or really what it is–a medium to transfer information.  If you handed the book and the iPad2 to a child and told them to play around, you wouldn’t have to worry that they wouldn’t “get” augmented reality.  They wouldn’t require an explanation or that “AR is that thing on the first down line in football.”  They would just play.

Helen is a natural storyteller, as seen by TEDx talk.  Even her twitter account is called @ARStories (I wish I’d thought of that one.)  She gets that AR is all about telling stories in new and interesting ways, whatever the level of technology.  She used the tools at hand, in this case the AR browser Junaio, to make her Pop-Up book.

And as the technology advances, so too will the level of stories being told.  I expect from this simple Pop-Up book, that we’ll be seeing more of Helen for quite some time.

You can find Helen at her blog – Augmented Stories.

Weekly Augmented Reality Linkfest

ARE2011 is only two days away, and I’m going to miss it (this time its my fault, and I can’t blame Delta Airways). I’m a lame excuse for an AR blogger, I know. If you go there, please shoot some videos and share!

Here are a few AR news stories to make the wait seem shorter (btw – have a link to share? contact me on Twitter @augmented):

Our weekly video comes today from the Future Lions 2011 contest, where young advertising professionals are called to “Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing”. Tom Houser and Victoria Trow came up a way to use augmented reality as an alternative source of income for record companies. I am a bit of a skeptic, but it’s an interesting idea nonetheless:

Have a great week!

Weekly Augmented Reality Linkfest

Took a break last week (missed me? you should follow me on Twitter), back today with many AR links:

This week’s video is just cute rendition of a possible augmented future, featuring Super Mario Bros villains in real life (via Neatorama):

Have a splendid week!

Location Based Coupons with Junaio

Locoupons?

Straight outta the box this one seems pretty boring until you think about how well Groupon is doing.  Plus, the people *behind* the person with the Junaio based coupons will be happy.  No more waiting for the lady in front of you to dig through her purse for twenty minutes to find all the right coupons.  Presto.  Magic.  Coupons on your smartphone.

Valpak Launches Location Based Coupons with junaio Augmented Reality Partner

Consumers have a fun, easy way to save money, find coupons on the go through the augmented reality application

LARGO, FL and SAN FRANCISCO – March 29, 2011 – Valpak Direct Marketing Systems / Cox Target Media and junaio today announced the Valpak coupons will now be available on the junaio app, allowing consumers to save money at nearby businesses with geo-targeted coupons that pop up on their smartphones.

With the Valpak coupons on the junaio app, consumers don’t wait to receive coupons, the geo-location coupons are available whenever they want them. The app launches the smartphone’s camera and GPS to overlay a set of 3D icons in real-time, showing the available Valpak coupons in the vicinity as the user scans the surroundings, with a radius varying from 5 feet to 20 miles away. The coupons and offers literally “pop up” on the screen.

Users can view local coupons, savings and deal offers from the convenience of smartphones anywhere and anytime, and find deals from thousands of local and national brands using the app. Consumers can view and redeem Valpak mobile coupon offers for their favorite businesses in the area by showing the local merchant the Valpak coupon(s) displayed on their smartphone.

The Valpak coupon channel puts the consumer at the center focus, delivering content based on the consumer’s location, or geo-location. The app uses the innovative technology of augmented reality, which combines real and virtual, making the experience interactive and 3D.

The Valpak coupon channel on the junaio app is the world’s largest augmented reality mobile coupon application. To experience this feature, users can download the free junaio application, created by metaio, the leader in AR technology, from either the iTunes Store or Android Market and select the “Local Coupons by Valpak” channel.

“Providing Valpak content on the junaio platform extends the reach our advertisers achieve when they purchase Valpak advertising,” according to Nancy Cook, Vice President of New Media Business Development for Valpak/Cox Target Media. “Our content distribution strategy is to be everywhere consumers look for savings. Valpak content appears on many different apps and platforms. That’s good for consumers and good for our advertisers.”

“Partnering with junaio gives us access to a new audience and gives them a fun, interactive way to see which local businesses are offering savings, and then connect to the offer,” said Cook. “Now consumers can find discounts on their favorite nearby businesses as they are walking by them or discover new favorites in the neighborhood.

”In addition to this augmented reality, app, the familiar Blue Envelope and Valpak.com, Valpak offers available via apps for the five major mobile platforms, recently launched Valpak Deals daily deals site, and offers SMS texting for advertisers.