Vuzix Wrap 920AR Video Eyewear at CES 2010

The Vuzix Wrap 920AR aren’t the sexiest of specs, but they do perform the function of AR glasses. I got a chance to see this setup at ISMAR09 which they’re now showing at CES 2010.

The specs for the glasses look like:

The stereo camera pair delivers a single 1504 x 480 side-by-side image that can be viewed in 3D stereoscopic video, while the video eyewear provides an unprecedented 67-inch display as seen from 10 feet. The Wrap 920AR also includes a 6 Degree-of-Freedom Tracker, which allows for absolute accuracy of roll pitch and yaw and also X, Y and Z positioning in 3D space

Vuzix Wrap 920AR Specifications:

• 1/3-inch wide VGA Digital Image Sensor
• Resolution: 752H x 480W
• Includes 6 Degree-of-Freedom Tracker
• Frame rate: 60 fps
• Dynamic range: >55dB linear; >80-100dB in HiDy mode
• Shutter efficiency: >99%
• ADC Resolution: 10-bit column parallel
• High-speed USB 2.0
• PC and Mac compatible
• System requirements: Windows XP SP2, Windows Vista, Windows7, Mac OS X 10.4.9 or higher
• MSRP: $799.99


They probably won’t be worn in public anytime soon, but some creative programmers could create interesting house-only interactive avatars or AR spaces. While some might scoff at this idea, see this video from Georgia Tech last year to see how even semi-cheesy graphics can make augmented reality immersive. Having played the old VR game Dactyl Nightmare in the 1990s, the head-tracking really creates the illusion of reality.


We haven’t seen any developers put together a product that takes advantage of these $800 glasses, but hopes are that exposure at CES 2010 will bring more interest. The only thing I’ve seen using the setup is the Whisper Deck from Craig Kapp.

Maybe later this year we might see some products that would entice the hard core AR enthusiast to fork out the cash for these un-sexy specs.

What I Want For Augmented Reality in 2010

I was going to expand on my predictions that Rouli had posted on Games Alfresco because, frankly, they were pretty lame (mine and not the other nine, those were good.)  But decided that there have been enough predictions for 2010.  So instead, I want to go over the things I want to happen in 2010 in regards to augmented reality.   

1. I want the Nexus One phone from Google to be untethered, cheap and make AR apps fun.

2. I want to be surprised by an AR ready HMD.

3. I want to see fun, creative AR games that are across all platforms and come at an affordable price. 

4. I want the AR inspection assist project I’m working on with Metaio to go flawlessly and for it to revolutionize the way we do difficult inspection job at Toyota and make it easier on our team members. 

5. I want Google Goggles to be a database that other programs can use for pattern recognition and markerless tracking.

6. I want to attend ISMAR10 even though its all the way over in South Korea.

7. I want the ISMAR09 presentations to be put up on YouTube so we can see all the great things that happened.

8. I want Apple to free their live video API for better AR on the iPhone.

9. I want to know what Neogence Enterprises has been working on all these years. 

10. I want to continue to make Games Alfresco the hands-down, defacto source for all your augmented reality news. 

So for all you programmers and entrepreneurs working on the latest in augmented reality tech, even though I may put up your YouTube video or link to your webpage and make semi-snarky comments about its usefulness or how its so-2009, I certainly appreciate your hard work.  Unless you were just mailing it in hoping to capitalize on the AR buzz, then you deserve it and then some.  For all of you in the former category, I leave you with my two favorite quotes to keep you going when things get tough:

All courses of action are risky, so prudence is no in avoiding danger (it’s impossible), but calculating risk and acting decisively.  Make mistakes of ambition and not mistakes of sloth.  Develop the strength to do bold things, not the strength to suffer. 

   — Niccolo Machiavelli, The Prince

IT IS NOT THE CRITIC WHO COUNTS: not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.  The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again…who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly. 

   — Teddy Roosevelt

ISMAR 2009 Epilogue: A New Augmented Reality World Order

ISMAR 2009 is over.

It was the best of times. Augmented to the Nth degree.

How does the world of Augmented Reality looks like in the morning after?

Eager, revolutionary, strong, creative, responsible, loving – with a speck of a hang over.

Does it feel any different than before?

Well, a few tectonic plates have shifted overnight.

Here it is, my

Top 10 tidbits reshaping the augmented reality industry:

1) AR Browsers make peace not war
Augmented reality browsers and navigation apps have been the media darlings of 2009. They have been depicted as gladiators battling to the death (we take some of the blame). ISMAR, on the contrary, was all about love and peace. On Monday’s Mobile Workshop, Robert Rice and I had the privilege to moderate a session about collaboration in the AR industry. Picture this: Layar, Wikitude, Junaio (from Metaio), and Across Air sitting around a table planning a communication standard for augmented reality information. I had a tear at the corner of my eye.

Missing in action: Presselite, Tonchidot, RobotVision, GeoVector…

2) Mobile is king, and the iPhone is the emperor’s new clothes

In 2009, ISMAR organizers decided to feature Mobile Augmented Reality (driven by Christine Perey) as the highlight of the event (duh!). The event guide explains: “much of the media and consumer attention is on mobile AR…because AR is increasingly with users where ever [they go].” The intention manifested itself allover the place: in workshops (“Present, Future, and the Roadmap to Mobile AR”, “Outdoor AR”), tutorials (Introduction to Handheld AR), sessions (Human interfaces, Human Factors, Tracking on mobile devices), announcements (Junaio, Artoolkit on the iPhone), posters (Streaming on mobile phones, In-situ outdoor geo models, Clinical Training experiences, Egocentric space distortion for environment exploration, Learning on the iPhone, and EyePly – mobile AR for sporting events), and demos (first panda ever to appear at ISMAR, PTAM on an iPhone.)

And all this hoopla around a phone that requires you to access a private API for live video?

3) Vuzix leading the pack in AR glasses

Photo Credit: Ron Azuma (Nokia)

Photo Credit: Ron Azuma (Nokia)

Mobile AR was all the rage, but AR aficionados in-situ were hungry for new AR glasses that will truly unleash its power. ORA Lab and Canon still offer huge-expensive HMDs; Microvision is focused on thick military grade monocle, and Nokia tries to leapfrog with way-cool gaze tracking but poor display (check out Thomas Carpenter’s post for more on ISMAR HMDs.)

This leaves Vuzix lonely at the top with with the only see-around, semi-dorky, inexpensive glasses (the envy of any Panda)


Missing in action: Lumus

4) Sketch is the new marker


Best student paper award went to Oriel, Nate et al. for AR Sketch (which featured in our top post and popular video). Their work is revolutionizing the AR world by avoiding the need to print markers – or any images whatsoever.

Two other winner were Steven Henderson (with Steven Feiner) for “Augmented Reality for Task Localization in Maintenance of an Armored Personnel Carrier Turret” and honorable mention for the lovely Susanna Nilsson (with Bjorn Johansson) for “AR to support cross-organisational collaboration in dynamic tasks”(read: disaster relief) – but both would have made scarry headlines: “Tanks Take Over ISMAR” or “Fire sweeps ISMAR”

Missing in action: Daniel Wagner – who delivered his best paper yet: con-graz on your new baby!

5) Qualcomm spearheads as the most aggressive chip maker in AR

As diamond sponsor of the event, and with its own Jay Wright painting the vision for AR in 2012, as well as bravely moderating the controvertial “Past and Future of ISMAR” Panel –  Qualcomm leapfrogged the other chip makers to become the most sincere contender in the future of AR devices.

Missing in action: Nvidia

6) Microsoft – the new big player to watch

Georg Klein, inventor of PTAM-on-an-iPhone (and the smartest Computer Vision guy on the block) joins Microsoft to make Mobile AR. Look out for Microsoft.

7) Minority report VFX designer is looking for the next big thing in AR

The mere presence of guy with the most enviable AR credentials in the world (the guy who designed VFX for minority report), Kent Demaine, signaled the entrance of AR into the major leagues. Now he just needs to convince J.J. Abrahams to make a movie out of Vernor Vinge’s Rainbows End.

8) New ARtist in charge

At ISMAR 2008, only one artist was present at the show and easily grabbed my Most Beautiful Demo award. In 2009 with a whole new tarck for Humanities, Arts and Media – the competition was more intensive. One artist came above all with commercial-quality, entertaining-yet-sophisticated pieces – and proved that with good design today’s technology is ready for prime time. Helen Papagiannis is the new AR artist-in-charge.

9) The AR ivory tower has been shaken
The fearless Pattie Maes presented, in front of an AR-only crowd, her popular off-mainstream augmented reality project the Six Sense making the point that with simple technology, low cost components, and clever design –  it may be easy to bring the digital world into the physical one.

Although they all saw it coming – the audience was stumped.

Just check out who asked the questions:

Mark Billinghurst – “have you evaluated the user experience with users?”
Steven Feiner – “It won’t work on large buildings, would it?”
Bruce Thomas – “What about privacy?”

Nuff said.

10) AR goes commercial
This was already the 10th ISMAR yet since the first – multiple attempts were made to bring AR to consumers – but the market has been elusive. This year, was the first time were consumer-oriented products were introduced. From Layar to Wikitude to Across Air and the just-announced Junaio, and learning games like Ogmento‘s Put a Spell – ISMAR became the breading ground for commercial AR. Christine Perey even dares to estimate Mobile AR revenue in 2009 to hit $10 Million. The tsunami is coming, prepare your surf boards.


If you feel this list is lacking or biased, I kindly refer you to the Heisenberg uncertainty principle which states that one can not measure both position and momentum in precision, because the mere observation affects the results. Beat that excuse – brainiacs.
(thanks Noah for the pointer)

By the way, I finally discovered why Korea is at the epicenter of the Augmented Reality world: How do you say “good morning” in Korean?

To find the answer you’ll have to come to ISMAR next year in Korea!
: 증강 현실)

How did ISMAR change YOUR view of the AR world?


Other ISMAR 2009 posts you mustn’t miss:

ISMAR Demo preview

Our ISMAR 2008 link collection

Stay tuned for links to videos and presentations here and at the ISMAR society site.

ISMAR 2009: Starts Tomorrow!

Can’t wait for ISMAR 2009, the world’s best augmented reality event, to get started tomorrow.

What are my highlights for the event?

Too many to list, but here are my top 10 highlights including my contributions among other attractions at ISMAR:

1) Monday 2:30 pm – Magic Mobile Wand Workshop
Co-leading a workshop with Robert Rice: Roadmap for Success in the Augmented Reality Industry

2) Tuesday 9 am – Art, Media and Humanities Track
Presentation: Augmented Reality Today (based on my talk from WARM)

3) Tuesday 11 am – Art, Media and Humanities Track
Panel with Brian Selzer (Ogmento), Tish Shute (UgoTrade), Alistair Jeffs (Eyeply), Greg Davis (Total Immersion): AR in Sports, Entertainment and advertising

4) Tuesday 1:30 pm – Art, Media and Humanities Track
Blair MacIntyre – AR Game Design

5) Tuesday 4 pm – Art, Media and Humanities Track
Co-presenting with Robert Rice: The 6 Elements of the Augmented Reality Universe

6) Tuesday,Wednesday evenings – At the demo gallery
Ogmento Presents the upcoming AR game – Put a Spell: Learn to Spell with Augmented Reality

7) Wednesday 6:30 – The Award Banquet

8) Thursday 11am – Art, Media and Humanities Track
Christopher Stapleton – Imagination, the Third Reality

9) Thursday 2 pm – Art, Media and Humanities Track
Joe Tankersley – Science meets Fiction: Imagining the Future

10) And in between – Blogging…as much as I can…

See all the excitement at the Event Schedule

What are your highlights for ISMAR 2009?

ISMAR 2009: Sneak Peek from HIT Lab New Zealand

ISMAR, the world’s best Augmented Reality (AR) event is just 11 days away!

We have already provided a sneak preview of some of the demos.

Here are 2 research results, to be introduced at ISMAR, from one of the most prolific AR labs in the world: HIT Labs NZ, courtesy of Mark Billinghurst:

Embedded AR

We have been developing AR software for the Beagle Board OMAP3 development kit. This allows you to run a whole AR system on a $150 piece of embedded hardware and use Linux for development. The OMAP 3 chip is the same that is in many new smart phones so it is a great way to do some benchmarking and prototyping for mobile phone AR applications.

If EmbeddedAR will have similar adoption to the open source Artoolkit, then we’ll soon see AR-enabled devices popping up like mushrooms after the rain. Potentially very cool.

Android AR

We have been developing our own mobile outdoor AR platform based on the Android operating system. We are using GPS and compass information to overlay 3D virtual models on the real world outdoors. Unlike some other systems we support full 3D model loading and also model manipulation, plus rendering effects such as shadows etc.

That’s not as new. Rouli would categorize it as a YAARB™ (Yet Another AR Browser…)
Wikitude and Layar (as well as other browsers) have similar capabilities (or will soon have), and are already open and accessible to many developers.

Want to learn more about it? Check out Android AR.


Just 2 more reasons to go to ISMAR 2009. It is going to be HUGE!

Don’t wait any longer – register Today!

ISMAR 2009: Sneak Preview of Demos at the World’s Best Augmented reality Event

ISMAR 2009, the world’s best augmented reality (AR) event is just 19 days away.

Check out these 8 reasons to attend ISMAR 2009.

If you are into AR – you got to register!

If not – check out some of these upcoming demos – and you’ll become an AR fan instantly.

Here is a sneak preview of some of the demos planned for the event:
Augmented Earth (GA Tech)

6DOF Object Detection (Graz university)

Room design (unknown)

CD and book recognition system (Nokia research Center)


Put a Spell – Learn to Spell with Augmented Reality (presented by Ogmento, developed by Arballoon)

PTAM on iPhone (Georg Klein – Oxford University)

Multiple object recognition – PTAM extension (Robert Castle)

Will Metaio show their Augmented Cards? (Metaio)

Goblin XNA: Infrastructure for Augmented Reality (Columbia University)

Image Space – Social Media Sharing (Nokia)

YVision – AR framework  (YDreams)

Vodpod videos no longer available.

Embedded AR (HitLAB NZ)

Android AR (HitLAB NZ)

Tracking a City Model (Graz University)

Jakomini (Graz University)

Shape Recognition and Pose Estimation (HIT Lab NZ and VML)

In-Place 3D Sketching (HIT Lab NZ and VML)

What will you show at ISMAR?

ISMAR 2009: Make the Best Augmented Reality App in Flash and Win a Prize!

ISMAR 2009 proudly announces the first Flash AR Contest sponsored by ARToolWorks. The contest is opened to anyone and is part of the inaugural Arts, Interactive Media and Humanities program for ISMAR 2009.

The best FLARToolKit submission wins $1000 USD.
(we know you’re in it just for the money)

Contest rules:

1. Develop a desktop-based AR application using FLARToolKit that can be run from a desktop PC (using no additional input devices other than a Camera, Keyboard,  and Mouse).

2. Should be relevant for any subject of Arts, interactive Media or Humanities at ISMAR 2009

3. Submit as a zip file and its originality, style and potentially will be judged by a panel of experts during ISMAR 2009.

4. All the applications will be demonstrated on the ISMAR 2009 website and will be made available during ISMAR 2009 for the attendees.

5. The winner will be announced and awarded at the ISMAR 2009 dinner.

6. At the end of the competition, a selected range of applications will be made available on the ARToolWorks website

Start working – competition entries are due by 5pm PST, Friday October 9th!

For more details

Social Networking at ISMAR 2009

Planning to attend ISMAR 09 the world’s best augmented reality event?

If you are…read on.

Not planning to attend? Visit our ISMAR page. Change your mind…and then read on.

Here is a message from Steve Stapleton – the general co-chair of ISMAR 2009 and the mastermind behind the plan to expand this year’s event beyond academia to the commercial world:

We want to capture the ISMAR 2009 experience in as many ways a possible and increase dialogue and discourse. We are planning to incorporate different social networking programs. What social networking tools do you use or prefer? Twitter, Yammer, YouTube, Flikr, DokoDare, Kooaba?

As part of our mobile guide, we will be using DokoDare as an experiment for wayfinding and networking at ISMAR 2009. We will be marking all the exhibits and providing markers for each attendees to help connect during the conference and after hours.

All ISMAR participants can sign up for the special ISMAR Mobile Social Network and Local Search service, called “DokoDare” and operated by Kaywa. We strongly recommend going to the below link and completing the short registration process to receive your personal QR code for use of this no cost ISMAR special feature. It is available to all registered attendees before, during and after ISMAR 09.


Weekly Linkfest

That was quite a week for augmented reality.
The top article at Games Alfresco was “Augmented Fear of Heights” (with about 1000 views!), and on Augmented Times the top post was about Marco Tempest’s magic Trick.

There were so many news items this week, I couldn’t cover them all even if I wanted to (though, I might cover some of those next week):

Quote of the week comes from Joshua Falken (is that a WarGames reference?), as a comment to the “Augmented Comedy” post:

The widespread usage of standard AR toolkits for non-science by self-proclaimed “AR researchers” is the root cause for the bad reputation that AR has now. If one mentions AR / MR as an area of interest to, e.g., computer graphics or computer vision researchers, one immediately is flagged as a mediocre me-too person. Unfortunately, these stereotypes are now applied to good and bad AR researchers alike. Therefore, a funny clip, but the topic, unfortunately, is very serious. Just ask all the people who have found it practically impossible to acquire research funding for AR topics for the past several years already.

You should go read that thread. Have a look at the replies Falken got and express your own opinion!

Finally, to kick-off the coming week, here’s a fun little video of some guys putting the Living Sasquatch application to good use:

Have a nice week!

ISMAR 2009: The World’s Best Augmented Reality Event Wants You to Contribute!

This post is directed at you. Yes – you: the augmented reality aficionado.

For those who followed my coverage of ISMAR 2008 – prepare to be blown away by ISMAR 2009.


If you are an AR researcher – ISMAR 2009 is as always the best event to learn about the latest and greatest in AR technology.

If you work in the AR industry – congratulations! Unlike previous years – at ISMAR 2009 you’ll see AR breaking out into commercial success.

If you work in interactive entertainment – come to ISMAR 2009 to experience the phenomen that will revolutionize interactive entertainment forever.

If you are an artist – at ISMAR 2009 you’ll have an opportunity to join this emerging industry and change the way people experience the world, literally.

Interested? Good.

Because all of the above will only transpire – if YOU contribute.

ISMAR 2009 is now officially calling for proposals.

Here are excerpts from the call for proposals. For details check out the official call.

The veteran Science and Technology track will be complemented this year with new Arts, Media and Humanities tracks. ISMAR 2009 will introduce expanded Tutorials, Workshops, Demonstrations and Competitions.

Topics of the Technical Track:

Sensing – Tracking technologies, calibration methods, sensor fusion, vision-based registration and tracking, acquisition of 3D scene descriptions
Information presentation – Object overlay and spatial layout techniques, handling of occlusions or x-ray vision, photorealistic augmentation, real-time augmentation, optical display technologies (HWDs, HMDs, HUDs, mobile projectors), aural or haptic augmentation, combined presentation across several displays (combining mobile and stationary devices), display and view management
User interaction – Interaction techniques and metaphors for MR/AR, collaborative MR/AR, multimodal input and output, tangible interaction, combined interaction with virtual and real objects
Human factors – Usability studies and experiments of MR/AR-based interaction and presentation concepts, acceptance of MR/AR technology, social implications
System architecture – Wearable and mobile computing, distributed and collaborative MR/AR, display hardware, performance issues (real-time approaches), embedded computing for MR/AR, integration of MR/AR technologies into wide-area pervasive computing environments
MR/AR applications – across all areas of personal and professional activities, such as: Personal MR/AR information systems, games, applications in industry, military, medicine, science, entertainment, architecture, tourism, art, cultural heritage, education, training etc.

Topics of the Arts, Media & Humanities Tracks:

Compelling applications of Mixed & Augmented Reality. Applications include artistic expression, experiential-media or interpretive pieces that reflect the study of the human condition.
• Art – The Art program is looking for notable artists that have stretched the boundaries of expression with the use of Mixed and Augmented Reality.  The creative interaction between real, virtual and the imaginary realities to create provoking experiences are highly encouraged.  Written papers and posters are to include position statement with notes and images on approach, implementation and the technology used.  A gallery show will be mounted to support physical entries (see call for demonstrations).
Media – submissions from media practitioners who have stretched the boundaries of the creative impact of Mixed and Augmented Reality.  This venue seeks innovative uses of creative techniques for communication and entertainment to enhance the experience of MR/AR through novel applications of head-mounted, embedded projection, or mobile displays.  Submissions may include new tools, conventions or taxonomies for developing these new media.
Humanities – academic submissions that relate to Mixed and Augmented Reality content that allows for innovative analytical, critical or speculative approaches to reflect the study of the human condition. and digital media.

Call for Innovation Workshops

ISMAR 2009 will have a series of workshops the day before the conference (Monday) to cover the innovative application of Mixed and Augmented Reality to specific industry domains.  Three workshops have been defined.  We invite you to submit papers or panel discussions that will address topics of transferring MR/AR to solve critical real world problems (see web site for details).  If your paper or panel does not fit the existing workshop, you may submit a proposal for a new workshop.
Designing the Future (Design and Manufacturing Workshop):  This workshop will continue the ISMAR legacy of showcasing the pioneering efforts of the auto and other industries’ use of Mixed and Augmented Reality as design tools.
Falling in Love with Learning (Entertainment & Education Workshop):  Entertainment and Education converge in Mixed Reality Experiential Learning Landscapes for museums, libraries, schools and parks.
Transforming Lives (Medical and Military Training Workshop):  Extreme Mixed Reality needs to meet high-risk, high-performance training to enhance human preparation for life and death scenarios.

Call for Pioneering Tutorials

To mark ten years of ISMAR, the 2009 conference will include a three-day comprehensive tutorial program that covers a wide spectrum of topics in Mixed and Augmented Reality.  We are looking for submissions from pioneers to share their experiences and insights.  Formats can be from 30 to 90 minutes.  These tutorials will be video captured and distributed as a series along with special features covering the work of pioneering laboratories worldwide.

Call for Demonstrations

There will be four formats to submit demonstrations.  Demonstrations can be related to papers, posters or panels, but that is not required.  A proposed abstract, floor plan and list of requirements are requested with the letter of intent (see websites for details).  Accepted Participants will receive notification by June 30th, 2009 to start coordination with the ISMAR 2009 Planning Committee.  To accommodate late breaking discoveries, we will accept “Laboratory Demonstrations” until the last minute, pending committee discretion and conference  accommodations (submissions received after August 15th, 2009 will not be included in the publications). Letters of intent are recommended for all submissions to assist in the planning.
Laboratory Demonstrations will provide the opportunity for “late breaking” research teams to informally demonstrate their latest inventions and allow for interaction with attendees and other pioneers.
Research Showcase will be a more formal presentation of innovative Mixed and Augmented Reality content that involve more production support and exhibit design considerations.
Art Gallery will present innovative Mixed and Augmented Reality artwork within a unique gallery format based on a combination of invited and submitted work.
Innovation Exhibitions (See industry/Sponsor relations) will feature the latest commercially available products and services for use in Mixed and Augmented Reality applications.  The exhibition will be available for rental to industry buyers from the entertainment, medical, military and educational markets.  A special “Start-up Park” will be available for small, first time commercial exhibitors at more affordable prices.  Early registration is recommended for the expected increased participation and limited space.

Tracking Competition

The first event of this kind at ISMAR 08 ( caught much attention. A sequel will be organized at ISMAR 2009. Details regarding the tracking task and the rules of competition will be made available on the web site. It is to be expected that only a limited number of teams can participate.


Don’t be wary.

Even if you do not have a rigorous research paper – you still have an important role in ISMAR 2009.

If you have developed a cool AR tool, app or game, or –

if you have conceptualized an interesting AR idea, or even-

if you just had a vision of the killer AR app  – we want to hear from you!

Don’t wait for the May 16th deadline – you can’t afford to. Submit your proposal today.


Send your proposals to:

Gudrun Klinker, Blair MacIntyre and Hideo Saito

Science and Technology Program Chairs (

Blair MacIntyre

Art and Humanities Program Co-Chair (,

Jay Bolter

Humanities Program Chair (

Jarrell Pair

Media Program Chair (

Charlie Hughes

Tutorial Chair (

Christian Sandor

Laboratory Demonstration Chair (

Sean White,

Research Showcase Chair (

Larry Davis

Innovation Exhibition Chair (

Christopher Stapleton

Interim Workshop Chair (

Daniel Pustka

Tracking Contest Chair (

We want to hear from you!

As a member of ISMAR’s Media track committee – I hereby vow to emphatically review every single proposal in the media track. Your voice must be heard.