Weekly Linkfest

How are terracotta warriors, billiard, a coloring book and the city of Basel all related to each other? Well… they are featured in this week’s linkfest:

This week’s video is just strange.

An augmented reality artwork created by John Goto and Matthew Leach using the Layar platform, Gilt City confronts the banking crisis in an unusual way. Famous beggars appear on your mobile’s screen, and you choose whether to help them, or make them explode. Art – I’ll never understand it, but maybe you will, by reading more about this project here.

Have a grand week!

The Best of the Best in Augmented Reality Compete for Top Industry Award

Industry icons Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier to judge “The Auggies” – at the worldʼs largest AR event.

Register Today!

SANTA CLARA, CA (April 26, 2011) – The Augmented Reality industry is getting ready to show off a new round of innovation to the technology, media, and marketing communities.  If you ever wondered about the potential of Augmented reality and wanted to check it out up close, you will be excited to know that “The Auggies” returns to the world’s largest augmented reality event, ARE 2011 at the Santa Clara Convention Center in California. The second annual Auggies competition will take place at the heart of Silicon Valley as the brightest minds in the industry put on a show to impress the industry’s most iconic judges and inspire the audience packed with AR enthusiasts.

The thing I like best about ARE is personally witnessing things that never show up on the Internet. There’s a tension in Augmented Reality, between the global scope of the technology and the local character of the teams that produce it. When you’re in the room with committed, creative people — looking them in the eye, breathing the air they are breathing — that’s what makes it an “event.”

– said Bruce Sterling.

For the Auggies competition, augmented reality teams get 5 minutes each on stage and compete for the coolest live AR demo. The panel of judges provides their unabashed comments, critiques and if they are deemed worthy praise. Winners will be voted by the audience and receive the prestigious “Auggies Award.”

The Auggies is the opportunity for AR developers to unveil their vision of the future, not only in terms of technical progress, but also on how creative you can be with this technology. Winning is truly an important recognition from the AR community and it surely means you’re defying the norm and taking one step further.

– said Ivan Franco of YDreams – the 2010 Auggies winner.

Nominations for live demonstrations at the 2011 Auggies include: Previznet, Georgia Tech, Mobilizy, Whistlebox, Ogmento, Metaio, Vertigore, and Occipital.

The competition is still open for additional nominations until May 10th.

The only way to witness the yearly AR battle for the Auggies and participate in the live audience voting is to register for the ARE 2011 event. Event registration is limited and does sell out.

YDreams Interactive Booth at Maximidia Fair

In the future, everything will be interactive: walls, toilets, hammers, cars, small dogs…

Weekly Linkfest

As expected, this linkfest is full of ARE2010 stuff:

This week’s video is not from ARE2010, but cool nonetheless. EXMAR is a conceptual periscope-like device that attaches to your mobile phone and lets you see an augmented view of your surrounding without pointing directly at anything. It’s great for minimizing hand strain, looking behind you and admittedly for perverts. Created by students at Korea’s KAIST institute, the related paper was submitted to ISMAR10 but is not available online as far as I can tell

Have a great week, see you back on the 20th (unless my flight will be canceled again).

Weekly Linkfest

The last weekly linkfest before the augmented reality event, and the last one in the next couple of weeks. Here’s what happened this week in the world of augmented reality:

This week’s video is a video presentation for QderoPateo’s Ouidoo, the articulated naturality device. I don’t know if it’s official, but seeing this video I understand why the avoid using the term augmented reality. A much better term is surrealism:

Have a great week, see you in ARE2010!

Weekly Linkfest

Still waiting for Junaio.

In the meantime the backlash against augmented reality (and the hype bubble surrounding it) has begun, with PSFK’s “Is Augmented Reality The Next Second Life?”, Fast Company’s “Put Your Phone Down: Augmented Reality Is Overblown” and Techdirt’s critique of gimmicky AR applications. Even Zugara has called on bloggers to cool down the hype. The best of its kind is BusinessWeek’s “Augmented Reality: Getting Beyond the Hype” (you should read this article):

The industry could battle the hype and mislabeling by establishing standards the rest of us can understand. Otherwise, augmented reality will quickly meet the same fate as “green” products: Marketers will advertise even the slightest of augments as “augmented reality,” leaving consumers confused and bewildered.

On the other hand there’s Robert Rice’s reply to that Fast Company article.
Well, I don’t think that anyone will deny there’s a lot of of hype around augmented reality at the moment, and I’m sure most believe that augmented reality has a great potential. It is my humble opinion that really exciting AR is still a few years away and in order to get there, we need to keep the hype at bay. As Rice writes, there’s a fine line between evangelizing and hyping, and we should be careful not to cross it. Not that it’s going to help, as many startups are pumping air into the bubble, hoping for an exit before it bursts.

Oh, and in other news:

This week’s video is of an art performance named .txt , that features a tag cloud haunting a dancer. I’m not an art critique, so I can say anything about the performance itself, but technology wise, it’s using YDreams’ YVision for real time interaction between the dancer and words (via @YDreams):

Have a nice week!

Weekly Linkfest

While reading this week’s linkfest you may find some links are missing – don’t worry, many ISMAR related links and videos will be posted later this week.

Although Halloween was yesterday, and I’ve dedicated a whole post to Halloween related AR, here’s another cute scarry example found by Bruce Sterling. Actually is part of a campaign to promote eco-friendly chargers and power managemant systems, and you can try it yourself here.

Have a nice week!