AWE 2013 is Now Accepting Nominations for the Auggie Awards™

The Auggie Awards™ have been promoting excellence in Augmented Reality since 2010. It is now extending the 4th Auggie Award™ Competition with new exciting categories. Here’s the full download on Why, What, Which, When, Where, Who and How…

Looking forward to your AWEsome submissions by the deadline on May 15th! 

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Why Auggie Awards?

The Auggie Award™ Competition is an initiative by, the producer of Augmented World Expo – the world’s largest gathering of Augmented Reality Professionals.  The goal of the competition is to promote excellence in Augmented Reality in various platforms and categories.  The competition is intended to bring the best in Augmented Reality from around the world to the public at large, and to recognize the best in AR: teams who develop technology and solutions that demonstrate how AR can empowers humans to interact with the world in a more advanced, engaging, and productive way.

Consistent with’s mission to educate, connect, and hatch new initiatives in the augmented world, and AR.ORG’s global goal to inspire adoption of AR towards the goal of 1 billion active AR users by 2020, AR.ORG is co-sponsoring this competition, offering award trophies and cash prizes.

What Are the Prizes?

AWE and its award sponsors are proud to offer combined cash prizes of over $20,000, and 6 coveted Auggie Trophies – each one-of-a-kind hand made art sculpture by a renowned artist.

Which Award Categories Are Available?

When is it Happening?

  • Submission Period for nominations: May 1st to May 15th, 2013
  • Public Voting to Identify the Finalists: May 16th to May 30th, 2013
  • Judging Panel to Select the Winners: June 1st to June 4th, 2013
  • Winner Announcement at the Auggie Award Ceremony: 6:30pm on June 4th, 2013 at The Santa Clara Convention Center

How Do I Enter?

  • First, read the rules
  • Then, Sign up to the AWE site to create an account, or log in with Facebook, Twitter, or Linkedin.
  • Submit your nomination that adheres to the rules and the respective category criteria, along with contact info, description, video URL, screenshots, and the additional fields.
  • If your submission adheres to the rules it will appear on the respective Award Category page within 24 hours. Public voting starts on May 16th, 2013.
  • Make sure, to subscribe to your submission by checking the box below the comments to track it. And, share with your community to get more votes!

 Who Went Home With Auggies?

Looking forward to your AWEsome submissions!

The Best of the Best in Augmented Reality Compete for Top Industry Award

Industry icons Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier to judge “The Auggies” – at the worldʼs largest AR event.

Register Today!

SANTA CLARA, CA (April 26, 2011) – The Augmented Reality industry is getting ready to show off a new round of innovation to the technology, media, and marketing communities.  If you ever wondered about the potential of Augmented reality and wanted to check it out up close, you will be excited to know that “The Auggies” returns to the world’s largest augmented reality event, ARE 2011 at the Santa Clara Convention Center in California. The second annual Auggies competition will take place at the heart of Silicon Valley as the brightest minds in the industry put on a show to impress the industry’s most iconic judges and inspire the audience packed with AR enthusiasts.

The thing I like best about ARE is personally witnessing things that never show up on the Internet. There’s a tension in Augmented Reality, between the global scope of the technology and the local character of the teams that produce it. When you’re in the room with committed, creative people — looking them in the eye, breathing the air they are breathing — that’s what makes it an “event.”

– said Bruce Sterling.

For the Auggies competition, augmented reality teams get 5 minutes each on stage and compete for the coolest live AR demo. The panel of judges provides their unabashed comments, critiques and if they are deemed worthy praise. Winners will be voted by the audience and receive the prestigious “Auggies Award.”

The Auggies is the opportunity for AR developers to unveil their vision of the future, not only in terms of technical progress, but also on how creative you can be with this technology. Winning is truly an important recognition from the AR community and it surely means you’re defying the norm and taking one step further.

– said Ivan Franco of YDreams – the 2010 Auggies winner.

Nominations for live demonstrations at the 2011 Auggies include: Previznet, Georgia Tech, Mobilizy, Whistlebox, Ogmento, Metaio, Vertigore, and Occipital.

The competition is still open for additional nominations until May 10th.

The only way to witness the yearly AR battle for the Auggies and participate in the live audience voting is to register for the ARE 2011 event. Event registration is limited and does sell out.