(on a personal rant – my submission for a talk titled “Put a Spell: Post Mortem of the first augmented reality learning game for the iPhone” was shamefully rejected!)
5
Number of Augmented Reality game demos on the exhibition floor
Sony EyePet and Move
Vuzix presented a game by Ohan Oda – Columbia University (video below shows a similar game)
AR Drone CES sensation by Parrot and Int13;
Nestle Cereal box as controller by 3DVia-Dassault Systemes;
(Metaio skipped the show this year and is betting on SxSW with ScavengAR)
6
Number of AR capable devices showcased at the event
iPhone, Android, DSi, Sony EyeToy. Plus Windows Phone 7, and Xbox Natal – promised to be released before the end of 2010 (NVidia mobile AR demo was MIA – missing In Action)
27
The least number of back-room meetings focusing on augmented reality which took place at GDC
(or in other words – meetings I was part of…)
100
Percentage of game developers familiar with the concept of augmented reality
(based on my anecdotal survey)
∞ (infinity)
Amount of inspiration at the event for designing augmented reality games
***
So how does GDC 2010 compare with last year’s Tiny Spark of Augmented Reality?
In a nut shell: Augmented Reality made progress in mind share – but not yet in real impact on the game industry.
Wanted: Game Designers to build Augmented Reality Games!
Our inaugural post from early 2008: “Top 10 AR demos that will…” sparked huge interest. Since then, we have witnessed loads of AR games swarming the market.
Well, that may be an exaggeration – but the industry has certainly transitioned from delivering mere demos to actual games; from proof of concepts to commercial products; from “Yay” to “W00t!”
We have covered these AR games before, but Today is your chance to choose.
Vote for your all time favorite augmented reality games!
Our only rules for nomination:
1) It’s a fun game
2) It registers computer graphics on reality
3) It runs on commercial off the shelf hardware.
Here are the 18 nominees in chronological order (when first surfaced on the web):
go!
1. The Invisible Train
2004 – Graz University (PDA, Gizmondo)
2. Catapult
March 2006 – Gizmondo (Gizmondo)
3. Eye of Judgment
May 2006 – Sony (Sony EyeToy)
4. AR Tennis
June 2006 – Fanta/HIT Lab NZ (Nokia)
5. WizQubes
March 2007 – MXR
6. Level Head
October 2007 – Julian Oliver (webcam)
7. ARis
July 2008 – Geisha Entertainment (Webcam)
8. Kweekies
October 2008 – Int13 (Nokia, iPhone)
9. Ghostwire
October 2008 – A Different Game (Nintendo DSi, Nokia)
10. Tower of Defense
December 2008 – Sergey Ten
11. Topps
March 2009 – Total Immersion (Webcam)
12. Scope
March 2009 – Frantz Lasorne (Goggles)
Vodpod videos no longer available.
13. Do the Dip
April 2009 – MacDonald’s (webcam)
14. ARhrrrr!
May 2009 – GA Tech and SCAD-Atlanta (Nvidia Tegra)
15. Candy Wars
May 2009 – GA Tech and SCAD-Atlanta(Gizmondo)
16. Art of Defense
May 2009 –GA Tech (Nokia)
17. RubberDuckzilla
May 2009 – Oasis (webcam)
18. InVizimals
June 2009 – Sony (PSP)
-*-*-*
Which are your favorites?
Share with your friends and find out their favorites! (share button at top right of page)
Toy maker WowWee (the guys behind the Robosapien) planned to introduce a robotic augmented reality game where you drive the robot through an augmented environment. Alas “they thought it might be too complex for the average consumer to understand and enjoy.
AdLab scans through seven augmented reality mini-sites (the usual suspects, GE’s smart grid and Nissan’s good decision included). Their verdict – “it’s jaw-dropping only the first time you see it. After that it quickly regresses from neat to meh”. Read the article for seven other discussion points.
The inescapable, Papa Johns virtual road trip, where you can place a greasy pizza box in front of your web-cam, and drive a virtual Camaro. I had the honor of tweeting about it before the site was online.
Quote of the week comes from that WSJ article:
Madison Avenue has high hopes for the gimmick. “It’s the new bright and shiny object that marketers want,” says Tom Bedecarre, chief executive of AKQA, a San Francisco digital marketing firm that created the Postal Service campaign. AKQA is currently pitching several of its clients’ campaigns that include the technology.
Which means we should expect more bad novelty augmented reality ahead.
And to start off the coming week, here’s a nice clip showing projected pong game, made by two students from the IT University of Copenhagen. Here you can find out how they did it, and see some behind the scenes pictures.
Stephan Cocquereaumont, president and lead developer of Int13, a French next-gen games studio for Smartphones, has just shared with me the latest video of his mobile Augmented Reality game – Kweekies:
Kweekies is an Augmented Reality virtual pet game that allows gamers to interact with their pet by using the embedded camera of their Smartphone. 3 selling points – Augmented Reality that just works – Cute Virtual Pets – Online Competition
This emerging technology is on a 15-plus-year-long journey from the lab and into the mainstream. With too many events to list, 2008 marks an important year in that quest.
Here is the countdown of the top 10 most important AR milestones of 2008:
10) Otellini’s CES keynote showcases AR technology
The year started with the largest consumer electronics show CES. Total Immersion’s demo had the attention of the entire consumer electronics community during Otellini’s (Intel CEO) 2008 keynote.
9) Video game gurus recognize AR as the future of gaming
My personal idol in the game industry, Will Wright, delivered the best augmented reality quote of the year. When describing AR as the way of the future for games, he explained:
Games could increase our awareness of our immediate environment, rather than distract us from it”.
Futurist Bruce Sterling made controversial statements about games in 2043 in front of a developer only audience in the Austin Game Developer Conference . Here is one statement that stood above all:
“What do the games of 2043 look like? “I think you would call [them] ‘augmented reality’”
8) ISMAR 2008
The world’s most important augmented reality event, ISMAR 2008, was more significant than ever. It demonstrated, above all, the level of maturity AR research has reached.
It might not be the best AR device but it certainly has the most buzz. In 2008, the iPhone was highly sought after by game developers and researchers. The App store which amassed 10,000 apps in half a year, offers an instant distribution model for AR games. In 2008, the iPhone was the gadget to beat.
Ghostwire may or may not be the first AR game to win a game award. But, 2008 was certainly the first year were 6 out 0f top 10 games were selected as finalists in game awards such as Nokia’s Mobile Innovation Challenge.
One AR game did not win any awards this year, but was certainly an audience favorite (the most hits): Cyber Figure Alice – the first adult only AR game.
The AR market picked up steam in 2008 with high visibility deals such as Total Immersion’s with Six Flags (“magically superimpose clown masks on riders” as their waiting for the Dark Night ride) and Metaio (book deals with publishers ArsEdition and Knowledge Media). Metaio also scored a lucrative advertising contract to promote the MINI.
What, in your opinion, was the most significant augmented reality milestone in 2008?
Kudos to Different Game studio and their creation: Ghostwire, an augmented reality game where players can use the camera on their mobile device to find ghosts.
Just in time for Halloween. How felicitous. Arg…
Different Game is walking away 40,000 EUR richer. Back to Sweden to complete the game and make it a mega success.
***
Update: Stephan from Int13 unearthed the trailer of Ghostwire, and he claims it isn’t a real augmented reality game because it doesn’t register in 3d.
He’s right. But is the experience breaking away from traditional virtual games and encouraging the player to explore reality?
See for yourself in this clip. Or read an interview with creator Tom Soderlund on PoketGamer