Weekly Linkfest

Pizzas, Ghosts and Robots, all making augmented reality news this week:

Quote of the week comes from that WSJ article:

Madison Avenue has high hopes for the gimmick. “It’s the new bright and shiny object that marketers want,” says Tom Bedecarre, chief executive of AKQA, a San Francisco digital marketing firm that created the Postal Service campaign. AKQA is currently pitching several of its clients’ campaigns that include the technology.

Which means we should expect more bad novelty augmented reality ahead.

And to start off the coming week, here’s a nice clip showing projected pong game, made by two students from the IT University of Copenhagen. Here you can find out how they did it, and see some behind the scenes pictures.

3 Responses

  1. Shame about the robosapian people.
    I can picture an AR-enhanced toy vechile you drive really well.
    I think by too complex they probably mean for the user to set up, rather then run/play.

  2. lol whaaa, hands down greatest post i’ve ever read.

  3. Thanks for the weblog loaded with numerous information.

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