Or used to, I’m currently in the trough of disillusionment. But never mind that, here’s how McDonald’s Italy chose to promote their new hamburger. Giving new meaning to Bruce Sterling claim that current AR is a bit cheesy.
Try it here.
Previously – Find Nearest McDonald’s via AR and Augmented Burger King.
Filed under: Uncategorized | Tagged: Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site.
“An online 3-D performance was something we just had to be a part of,” Hoppus said in a press release. “As big technology guys, we’re pumped that people can now experience a little bit of our summer tour through something as accessible as [a] bag of Doritos and a computer.”
It’s like nothing we have seen before!
More info on Wired, via The Future Digital Life.
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, web camera | Leave a comment »
Pizzas, Ghosts and Robots, all making augmented reality news this week:
Quote of the week comes from that WSJ article:
Madison Avenue has high hopes for the gimmick. “It’s the new bright and shiny object that marketers want,” says Tom Bedecarre, chief executive of AKQA, a San Francisco digital marketing firm that created the Postal Service campaign. AKQA is currently pitching several of its clients’ campaigns that include the technology.
Which means we should expect more bad novelty augmented reality ahead.
And to start off the coming week, here’s a nice clip showing projected pong game, made by two students from the IT University of Copenhagen. Here you can find out how they did it, and see some behind the scenes pictures.
Filed under: Uncategorized | Tagged: Games, Ghostwire, Marketing and Advertisement, Novelty AR, Projector based AR, WowWee | 3 Comments »
Nissan has a new augmented reality campaign to promote their cars. It’s much better than their old campaign promoting only the Cube, but it’s still meh. But don’t you think that they didn’t consider my plead to stop using AR to sell cars (go there to see their former use of AR, as well as many other augmented car campaigns). They actually think that’s the right decision. Here, see for yourself:
No video this time, sorry. Via Twitter, on every other mention of augmented reality.
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, Visible Markers, web camera | 1 Comment »
Our friend Diego Gopen has notified us that his augmented advertisements service, ARvertising.com, has a new demo, one that lets you play augmented dice online:
According to him it’s “100% random! good for stuff for casinos online ;) because it works with physics so it’s impossible to manage”.
But beware Diego! There are new competitors in the AR advertisements business! Brian Selzer found that ADmmersion.com has a very similar service. No videos yet, though if you register you can try their very basic FLARToolKit demo.
Combining several proven technologies, ADmmersion™ brings advertising to life like never before – giving consumers access to an interactive experience like none other.
For the first time, consumers aren’t just watching ads – they’re part of the experience and can interact with them directly.
Admmersion.com comes to us from DCSI, a company that according to its site, specializes in those LCD screens at grocery stores that show endless ads. It’s good to see they are trying to diversify their business.
Filed under: Uncategorized | Tagged: ADmmersion, ARvertising, flartoolkit, Marketing and Advertisement, Novelty AR | 1 Comment »
Games Alfresco 