Posted on March 8, 2010 by rouli
In December I predicted that Oprah will have an AR item on her show during 2010. My prediction is getting one step closer to becoming (augmented) reality today, as Martha Stewart has some sweepstake that involves FLARToolkit
You can try it yourself here, I didn’t bother going through the questionnaire to see exactly what it’s all about.
Filed under: Uncategorized | Tagged: Marketing and Advertisement, web camera | 1 Comment »
Posted on February 9, 2010 by rouli
A couple of months ago, I wrote about a Korean magic mirror that lets you try on makeup. I thought the results were less than satisfactory:
Well, the Japanese have tamed the virtual makeup down. Created for cosmetic giant Shiseido by Fujitsu, the following application can be found in kiosks across Tokyo:
More details on Engadget
And, if you are not lucky enough to live in East Asia, Walmart and the British drugstore chain Boots are piloting the following kiosk by EZFace. Unfortunately, it works on a static image and doesn’t augmented live video feed, so it’s not really AR.
Filed under: Uncategorized | Tagged: Augmented Reality Kiosks, Face Recognition, Marketing and Advertisement, Shopping | 2 Comments »
Posted on February 1, 2010 by rouli
I really fancy this next iPhone app. It’s called iButterfly and it transforms the habit of collecting coupons into a fun little game. Created by Japan’s Mobile Art Lab, the app tasks its users with catching virtual butterflies , each representing one or more coupons. You can even share
“butterflies” with your friends via Bluetooth.
Though the technology is not overwhelming (GPS based), the overall execution looks great, see for yourself:
Filed under: Uncategorized | Tagged: GPS and Compass, Handhelds and Cellphones, iButterfly, Marketing and Advertisement, Mobile Art Lab, Shopping | 3 Comments »
Posted on December 21, 2009 by rouli
I was delighted to see that Patched Reality’s Patrick O’Shaughnessey answered my call and shared his augmented reality related predictions for 2010 in his company blog. It’s Patrick’s first prediction that I find most interesting (though all of them are very good). While many of our prior columns in this series had predictions about how AR will change the way we see the outside world, Patrick reminds us there’s use for indoors AR:
While AR browsers like Layar and Wikitude will continue to focus their attention on discovering information that is in the world at large, another class of AR applications will emerge that helps people see what could be in the comfort of their own home. We’ll see a lot more applications released by manufacturers that sell products that go in people’s homes. These applications will be more sophisticated than the recent IKEA campaign in Germany, as they will make use of the actual smartphone video stream to make sense of the user’s environment, and also allow people to purchase the products they’ve previewed right within the app.
Products that people will be able to “try before they buy” will run the gamut from furniture, artwork, electronics, window treatments, clothing, and maybe even paint colors. This type of application will be to 2010 what the “hold a marker up to your webcam to see a marketing message” was in 2009. And there will likely be both good and bad executions of the basic concept.
We actually saw the early seeds of indoors AR in 2009 with such offerings as virtual electronics, virtual eyewear, virtual shoes, virtual jewlery, virtual furniture and many more, all can be tried on in the comfort of your own home. Coincidentally, I’ve recently spotted this demo from 4th Wall Technologies that shows “augmented renovoation”. Though the technology is not very exciting, the use of a tablet pc really seems to fit this purpose:
Ironically, accurate registration and image recognition may not be the main issue preventing AR from coming indoors. After a conversation with a friend it became apparent to me, that scanning items in order to create a 3d representation is a real roadblock for retailers on the route to selling via AR,
Joins us tomorrow for the final installation in our series, when Ori Inbar shares his predictions for 2010. Don’t forget to take part in our predictions-poll if you haven’t done so yet.
AR in 2010 Part 1 – What’s your opinion? – Our online poll
AR in 2010 Part 2 – Crazy predictions that might come true.
AR in 2010 Part 3 – Thomas Wrobel’s predictions.
AR in 2010 Part 4 – Augmented Planet’s Lester Madden’s predictions.
AR in 2010 Part 5 – The Future Digital Life’s Thomas Carpenter’s predictions.
AR in 2010 Part 6 – Noah Zerkin’s predictions.
AR in 2010 Part 7 – Gene Becker’s predictions.
AR in 2010 Part 8 – Augmented.org’s Toby Kammann’s predictions.
Filed under: Uncategorized | Tagged: AR2010, indoors AR, Marketing and Advertisement | 5 Comments »
Posted on November 28, 2009 by rouli
Following video presents a cooperation between Korea’s drugstore Oliveyoung and Samsung (if Google Translate serves me right). Never mind it’s not applied in real time and requires user interaction, but does it increase your sales, making your customers look like clowns?
Well I guess it’s a step in the right direction, but probably the technology is not ready for prime time yet.
Filed under: Uncategorized | Tagged: Augmented Reality Kiosks, Face Recognition, Marketing and Advertisement, Samsung | 5 Comments »
Posted on October 28, 2009 by rouli
For their latest campaign, promoting Burger King’s one dollar menu, ad agency Crispin Porter + Bogusky chose to break the mold of former AR campaigns. First, there’s no mini-site, the whole experience is neatly contained within a single banner ad. Moreover, there’s no need to print a marker. You simply show this ad a one dollar bill and it shows you an item from BK’s one dollar menu. You flip the bill and it shows you another item. Finally, when you hide the bill from your web cam, your face is covered by a king’s mask.
Apparently it works with other bills and even white sheets of paper, so you can give it a try. The banner is featured over here.
Filed under: Uncategorized | Tagged: Markerless, Marketing and Advertisement, web camera | 3 Comments »