(Before you comment, “Et tu” has the same meaning in French as it has in Latin).
The Citroën DS3 joins the ranks of cars that get an augmented reality campaign, thanks to Total Immersion.
Yes, it’s not as lame as other cars AR campaigns, with its little racing game. However, it won’t be spared from becoming the latest addition to my growing petition to stop using AR to promote cars.
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, total immersion, Visible Markers, web camera |
Games Alfresco 
Can we start using cars to promote AR in response?
: )