ISMAR 2009: Make the Best Augmented Reality App in Flash and Win a Prize!

ISMAR 2009 proudly announces the first Flash AR Contest sponsored by ARToolWorks. The contest is opened to anyone and is part of the inaugural Arts, Interactive Media and Humanities program for ISMAR 2009.

The best FLARToolKit submission wins $1000 USD.
(we know you’re in it just for the money)

Contest rules:

1. Develop a desktop-based AR application using FLARToolKit that can be run from a desktop PC (using no additional input devices other than a Camera, Keyboard,  and Mouse).

2. Should be relevant for any subject of Arts, interactive Media or Humanities at ISMAR 2009

3. Submit as a zip file and its originality, style and potentially will be judged by a panel of experts during ISMAR 2009.

4. All the applications will be demonstrated on the ISMAR 2009 website and will be made available during ISMAR 2009 for the attendees.

5. The winner will be announced and awarded at the ISMAR 2009 dinner.

6. At the end of the competition, a selected range of applications will be made available on the ARToolWorks website

Start working – competition entries are due by 5pm PST, Friday October 9th!

For more details

Special Message from Mark Billinghurst: Introducing FLARManager – Can Building AR Apps in Flash Be Easier?

July 1st 2009  Press Release

ARToolworks Releases Commercial License for FLARManager

ARToolworks is very pleased to announce that it is able to offer commercial licenses for the popular FLARManager software. FLARManager is a software framework developed by Eric Socolofsky that makes building FLARToolKit Flash based Augmented Reality applications easier.

FLARManager decouples the marker-tracking functionality from Papervision3D, and provides a more robust event-based system for managing marker addition, update, and removal. It supports detection and management of multiple patterns, and multiple markers of a given pattern.

Most importantly, FLARManager sits on top of FLARToolKit and makes it much faster and easier to develop flash based AR applications, typically half the time or less of developing a straight FLARToolKit application.

Philip Lamb, CTO of ARToolworks, says “We are delighted to be able to provide commercial license for this outstanding tool. This will enable FLARToolKit developers to build Flash AR applications quicker than ever before, and is the perfect compliment to our existing product line.”

FLARManager will continue to be freely available under a GPL license from;, but ARToolworks has the exclusive rights to sell commercial licenses to those companies that do not want to share the source code of their applications as required by the GPL license.

The developer of FLARManager, Eric Socolofsky, says, “I’m excited to be able to offer FLARManager to both the commercial and experimental community.  FLARManager began as an effort to bring FLARToolkit to a wider audience, and this commercial license will help to expand the reach of augmented reality and new interfaces to the web.”

For a limited time, ARToolworks is selling FLARManager for a reduced price of only $295 USD for a single product license, and also selling a discounted bundle of FLARToolKit and FLARManager licenses together. FLARToolKit is required to use FLARManager.

Please contact for more details.

The Augmented Real Slim Shady

Let’s start with a little contest – whoever comes with a better play on words for a title will be named the king of AR puns.
Polydor Records, which is a British record label and part of Universal Music Group, has set up a competition to promote Eminem’s new record Relapse. Contestants are asked to spray a virtual graffiti on an augmented “E” letter (using a FLARToolKit application). Then you may upload your creation to a web-gallery for the whole world to see.

As for the prizes –

You could win the trip of a lifetime to visit Em’s home town of Detroit on an all expenses paid trip (flight and accommodation). Plus, once you’ve touched down you’ll be whisked off to attend a top secret official Eminem album launch event.

You see, you don’t even get to meet with Eminem himself (who, I guess, was never consulted about this marketing campaign). Currently, the gallery features only two entries, so you may actually “win” it. Go here to try out your luck.

Weekly Linkfest

That was quite a week for augmented reality.
The top article at Games Alfresco was “Augmented Fear of Heights” (with about 1000 views!), and on Augmented Times the top post was about Marco Tempest’s magic Trick.

There were so many news items this week, I couldn’t cover them all even if I wanted to (though, I might cover some of those next week):

Quote of the week comes from Joshua Falken (is that a WarGames reference?), as a comment to the “Augmented Comedy” post:

The widespread usage of standard AR toolkits for non-science by self-proclaimed “AR researchers” is the root cause for the bad reputation that AR has now. If one mentions AR / MR as an area of interest to, e.g., computer graphics or computer vision researchers, one immediately is flagged as a mediocre me-too person. Unfortunately, these stereotypes are now applied to good and bad AR researchers alike. Therefore, a funny clip, but the topic, unfortunately, is very serious. Just ask all the people who have found it practically impossible to acquire research funding for AR topics for the past several years already.

You should go read that thread. Have a look at the replies Falken got and express your own opinion!

Finally, to kick-off the coming week, here’s a fun little video of some guys putting the Living Sasquatch application to good use:

Have a nice week!

More Augmented Advertisement

Our friend Diego Gopen has notified us that his augmented advertisements service,, has a new demo, one that lets you play augmented dice online:

According to him it’s “100% random! good for stuff for casinos online ;) because it works with physics so it’s impossible to manage”.
But beware Diego! There are new competitors in the AR advertisements business! Brian Selzer found that has a very similar service. No videos yet, though if you register you can try their very basic FLARToolKit demo.

Combining several proven technologies, ADmmersion™ brings advertising to life like never before – giving consumers access to an interactive experience like none other.

For the first time, consumers aren’t just watching ads – they’re part of the experience and can interact with them directly. comes to us from DCSI, a company that according to its site, specializes in those LCD screens at grocery stores that show endless ads. It’s good to see they are trying to diversify their business.

Augmented Reality in Flash Now Commercially Available

Mark Billinghurst just shared with me the good news: ARToolworks announces commercial availability of FLARToolKit. He explains:

Basically it means that companies can now get commercial licenses to FLARToolKit and build flash based Augmented reality websites without having to release their source code as required by the GPL license.

Saqoosha (Tomohiko Koyama) was the first to marry AR with flash as open source – a major step in simplifying AR apps on a PC. Now ARToolworks CTO, Philip Lamb, is taking it to a commercial level.

The code is available at the Spark Project site.

To get your creative juices going, here’s a reminder of the kind of things this baby can deliver:

Vodpod videos no longer available.

Vodpod videos no longer available.

What are YOU going to create with it?