Let’s start with a little contest – whoever comes with a better play on words for a title will be named the king of AR puns.
Polydor Records, which is a British record label and part of Universal Music Group, has set up a competition to promote Eminem’s new record Relapse. Contestants are asked to spray a virtual graffiti on an augmented “E” letter (using a FLARToolKit application). Then you may upload your creation to a web-gallery for the whole world to see.
As for the prizes –
You could win the trip of a lifetime to visit Em’s home town of Detroit on an all expenses paid trip (flight and accommodation). Plus, once you’ve touched down you’ll be whisked off to attend a top secret official Eminem album launch event.
You see, you don’t even get to meet with Eminem himself (who, I guess, was never consulted about this marketing campaign). Currently, the gallery features only two entries, so you may actually “win” it. Go here to try out your luck.