The Augmented Real Slim Shady

Let’s start with a little contest – whoever comes with a better play on words for a title will be named the king of AR puns.
Polydor Records, which is a British record label and part of Universal Music Group, has set up a competition to promote Eminem’s new record Relapse. Contestants are asked to spray a virtual graffiti on an augmented “E” letter (using a FLARToolKit application). Then you may upload your creation to a web-gallery for the whole world to see.

As for the prizes –

You could win the trip of a lifetime to visit Em’s home town of Detroit on an all expenses paid trip (flight and accommodation). Plus, once you’ve touched down you’ll be whisked off to attend a top secret official Eminem album launch event.

You see, you don’t even get to meet with Eminem himself (who, I guess, was never consulted about this marketing campaign). Currently, the gallery features only two entries, so you may actually “win” it. Go here to try out your luck.

One Response

  1. Nice,

    The Eminem contest is only open to people in the UK and Ireland.
    Also this is included in the terms: (The promoter reserves the right to offer alternative prizes.)
    So instead of a nice trip you could still end up with a CD only.

    Regards Mark

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