Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site.
“An online 3-D performance was something we just had to be a part of,” Hoppus said in a press release. “As big technology guys, we’re pumped that people can now experience a little bit of our summer tour through something as accessible as [a] bag of Doritos and a computer.”
It’s like nothing we have seen before!
More info on Wired, via The Future Digital Life.
Filed under: Uncategorized | Tagged: artoolkit, Marketing and Advertisement, Novelty AR, web camera |
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