Stop Using AR to Sell Cars – Part Two

Nissan has a new augmented reality campaign to promote their cars. It’s much better than their old campaign promoting only the Cube, but it’s still meh. But don’t you think that they didn’t consider my plead to stop using AR to sell cars (go there to see their former use of AR, as well as many other augmented car campaigns). They actually think that’s the right decision. Here, see for yourself:


No video this time, sorry. Via Twitter, on every other mention of augmented reality.

One Response

  1. Yeah, I’m getting a bit fed up with AR being too often associated just with advertising.
    I head “the future of advertising” or words like that used a few times.
    Seems very small thinking.

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