Stop Using AR to Sell Cars – Part Two

Nissan has a new augmented reality campaign to promote their cars. It’s much better than their old campaign promoting only the Cube, but it’s still meh. But don’t you think that they didn’t consider my plead to stop using AR to sell cars (go there to see their former use of AR, as well as many other augmented car campaigns). They actually think that’s the right decision. Here, see for yourself:

stopusingar

No video this time, sorry. Via Twitter, on every other mention of augmented reality.

One Response

  1. Yeah, I’m getting a bit fed up with AR being too often associated just with advertising.
    I head “the future of advertising” or words like that used a few times.
    Seems very small thinking.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: