A new (media) power in the race for augmented reality supremacy

Media Power announced today a donation of $5M to the GVU research center at Georgia Tech – for the advancement of Mobile Augmented Reality (http://www.cc.gatech.edu/news/media-power-donates-5m-to-gvu-center).
It’s intriguing that Media Power’s founder is none other than the controvertial Carl Freer, the executive from Gizmondo – a mobile game device that went belly up “under a cloud” after demostrating huge potential in 2005. Although it made it to the #1 position of “The 10 Worst-Selling Handhelds of All Time” on gamepro it was pretty popular among mobile augmented reality research(Demo).

So now Carl will not only resurrect Gizmondo, but will also establish a new division – Magitech – “centered around the very promising field of Augmented Reality”.
The objective of the joint initiative between Magitech and Georgia Tech is to “envision, prototype and evaluate the next generation of mobile AR games and entertainment applications and positions the company as a leader in AR.”

This initiative looks promising mostly thanks to its ability to attract worldwide top talent in the field of augmented reality (many of them regular contributors to this blog – games alfresco):
Dr. Leonard Kleinrock (Professor, University of California at Los Angeles), Blair McIntyre (Professor, Georgia Tech), Mark Billinghurst (Professor, University of Canterbury), Daniel Wagner (Professor, University of Graz, Vienna), Dr. Michael Gervautz (CEO Imagination, Vienna)

Now, what would you do with $5M and that kind of caliber to advance augmented reality games?


A couple of months later Media Power made another major investment. This time the sum was $2.7M and the benefactor –  Mark Billinghurst’s HIT Lab in New Zealand.

6 Responses

  1. This sounds very good to me.
    If they refocus the Gizmondo around its AR abilitys, rather then trying to compete with the Nintendo DS/Sony PSP, they will have a attractive unique product.
    Previously they marketed themselfs as a jack-of-all-trades, but didnt push their unique saleing point.

    Of course, the gizmondo is quite dated now, but its form factor and feature list was perfect for AR.

  2. Interesting post, joined your rss feed. cya as I’m interested in car donating

  3. You really have a great blog here. It inspires me to continue to work on mine. I honestly and appreciate all the hard work you have put into it and you can expect me to add this RSS feed to my feed browser. Keep up the good work!

  4. YKFCJW IJWTS wow! Why can’t I think of things like that?

  5. Media Power is a scam and money laundering company, Carl Freer is a con artist and criminal.

    For more info read carlfreerscam.wordpress.com

  6. The previous site is down, new site : carlfreerfraud.com

    Media Power is a scam and money laundering company, please visit carlfreerfraud.com to read more.

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