Open Letter to Apple: Let us Augment Reality with the iPhone!

Posted on July 2, 2009 by Ori Inbar

A letter sent to Apple Developer Relations.

Dear Apple,

We are a collection of augmented reality (AR) enthusiasts and professionals (from business and academia), who have been working on a multitude of AR apps for the iPhone. These apps are poised to change the way people interact with the real world.

But here is the rub: we are currently unable to publish these apps on the app store because the iPhone SDK lacks public APIs for manipulating live video.

We are asking Apple to provide a public API to access live video in real time, on the iPhone.
We will be happy to offer additional technical details.

The impact of augmented reality (AR) on our lives could be as significant as the introduction of the PC.
In 10 years, we believe augmented reality will change the way everyone experiences travel, design, training, personal productivity, health care, entertainment, games, art, and advertising (videos).

Looking back just a few years, AR pioneers had to hack a slew of components into ridiculously large backpacks and HUDs, and be confined to rigged environments. Nowadays, it comes in friendly, affordable packages and the iPhone is one of the first devices to have it all – except for a public API.

The battle to determine the winning device has already begun; a public API to access live video will give the iPhone a lucrative ticket to compete.
We believe Apple has a window of opportunity of about 3 months before developers start looking elsewhere. If Apple decides to publish the API in that time frame – in the next 10 years, everyone might be using the iPhone as the preferred device to interact with the real world.

Here is how augmented reality could open up new opportunities for the iPhone this year:

Arf (Georgia Tech)

a virtual pet you take anywhere

ARghhhh (Georgia Tech)

first person table-top action game

Sekai Camera (Tonchidot)

AirTag the real world

Kweekies (int13)

a portal to creatures in a parallel world

Layar (SPRXmobile)

Browse the world with an AR browser – Details

Artoolkit for the iPhone (Artoolworks)

the most popular AR kit now on the iPhone

StudierStube ES (Imagination, Graz TU)

the only AR engine designed for mobile devices, now on iPhone – Details

PTAM on the iPhone (Oxford University)

next generation AR tracking with no markers or images

Wikitude (Mobilizy)

a travel guide that “tells you what you see”

Virtual Santa (Metaio)

interactive Christmas application using the augmented reality

Augmented Reality Sightseeing (Fraunhofer IGD)

Historic photographs overlaid on your field of view while strolling in a street

These are apps that are practically ready to go. There is a whole bunch of apps and games that are just waiting for the API to be available.

…And Apple, we know you can’t share your plans…so please surprise us soon!

Many many thanks for your consideration –
Sincerely,

Signed:
Michael Gervautz – Managing Director Imagination GesmbH
Robert Rice – CEO Neogence
Georg Klein – PhD PTAM creator from Oxford University
Stephane Cocquereaumont –  President & Lead Developer Int13 (Kweekies)
Maarten Lens-FitzGerald – Founder & Partner SPRXmobile, developer of Layar
Ori Inbar – Author of GamesAlfresco.com and CEO and founder – Ogmento (formerly Pookatak Games)
Philippe Breuss – Lead developer, Mobilizy
Philip R. Lamb – CTO, Artoolworks
Noora Guldemond – Metaio
Takahito Iguchi – CEO, Tonchidot
Blair MacIntyre – Associate Professor, Georgia Institute of Technology

Bruno Uzzan – CEO, Total Immersion
Michael Zoellner – Fraunhofer IGD
Andrea Carignano – CEO,  Seac02

If you are developing an AR app for the iPhone and wish to join this effort – just let us know.

Filed under: AR Devices | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 171 Comments »

A new (media) power in the race for augmented reality supremacy

Posted on May 29, 2008 by Ori Inbar

Media Power announced today a donation of $5M to the GVU research center at Georgia Tech – for the advancement of Mobile Augmented Reality (http://www.cc.gatech.edu/news/media-power-donates-5m-to-gvu-center).
It’s intriguing that Media Power’s founder is none other than the controvertial Carl Freer, the executive from Gizmondo – a mobile game device that went belly up “under a cloud” after demostrating huge potential in 2005. Although it made it to the #1 position of “The 10 Worst-Selling Handhelds of All Time” on gamepro it was pretty popular among mobile augmented reality research(Demo).

So now Carl will not only resurrect Gizmondo, but will also establish a new division – Magitech – “centered around the very promising field of Augmented Reality”.
The objective of the joint initiative between Magitech and Georgia Tech is to “envision, prototype and evaluate the next generation of mobile AR games and entertainment applications and positions the company as a leader in AR.”

This initiative looks promising mostly thanks to its ability to attract worldwide top talent in the field of augmented reality (many of them regular contributors to this blog – games alfresco):
Dr. Leonard Kleinrock (Professor, University of California at Los Angeles), Blair McIntyre (Professor, Georgia Tech), Mark Billinghurst (Professor, University of Canterbury), Daniel Wagner (Professor, University of Graz, Vienna), Dr. Michael Gervautz (CEO Imagination, Vienna)

Now, what would you do with $5M and that kind of caliber to advance augmented reality games?

***Update***

A couple of months later Media Power made another major investment. This time the sum was $2.7M and the benefactor –  Mark Billinghurst’s HIT Lab in New Zealand.

Filed under: AR Engines | Tagged: , , , , , , , , , | 6 Comments »