No over-the-shoulder backside check, but it’s better than staring at a catalog or webpage.
“This is the first truly instant online dressing room and as opposed to other augmented reality applications no markers or uploads needed,” said Noora Guldemond, head of sales & marketing for metaio. “We believe this application provides an enhanced interactive online shopping experience for the consumer. We are very excited to be working with Hearst Magazines Digital Media on delivering this unique shopping tool.”
We are a collection of augmented reality (AR) enthusiasts and professionals (from business and academia), who have been working on a multitude of AR apps for the iPhone. These apps are poised to change the way people interact with the real world.
But here is the rub: we are currently unable to publish these apps on the app store because the iPhone SDK lacks public APIs for manipulating live video.
We are asking Apple to provide a public API to access live video in real time, on the iPhone.
We will be happy to offer additional technical details.
The impact of augmented reality (AR) on our lives could be as significant as the introduction of the PC.
In 10 years, we believe augmented reality will change the way everyone experiences travel, design, training, personal productivity, health care, entertainment, games, art, and advertising (videos).
Looking back just a few years, AR pioneers had to hack a slew of components into ridiculously large backpacks and HUDs, and be confined to rigged environments. Nowadays, it comes in friendly, affordable packages and the iPhone is one of the first devices to have it all – except for a public API.
The battle to determine the winning device has already begun; a public API to access live video will give the iPhone a lucrative ticket to compete.
We believe Apple has a window of opportunity of about 3 months before developers start looking elsewhere. If Apple decides to publish the API in that time frame – in the next 10 years, everyone might be using the iPhone as the preferred device to interact with the real world.
Here is how augmented reality could open up new opportunities for the iPhone this year: