Metaio’s Markerless Shopping Experience with

No over-the-shoulder backside check, but it’s better than staring at a catalog or webpage.

“This is the first truly instant online dressing room and as opposed to other augmented reality applications no markers or uploads needed,” said Noora Guldemond, head of sales & marketing for metaio. “We believe this application provides an enhanced interactive online shopping experience for the consumer.  We are very excited to be working with Hearst Magazines Digital Media on delivering this unique shopping tool.”