How do you spell Augmented Reality in iPhonese?

Doesn’t it feel like every other day, a new augmented reality demo for the iPhone hits YouTube?

 

Here is a play by play of the sequence of events that led the iphone to the top of the AR devices list:

First, on June 20th, “Augmented Reality Navigation” on the iphone hits youtube…

 

Then the Holotext hoax (on the iPhone) confuses the already confused youtube audience…

 

Furthermore, on July 18th, Thom York shows up singing as a [tricked] hologram on the iphone…

 

Nonwistawnding, artoolworks surprises, on July 21st, with the release of arttoolkit 4.4 for iPhone… 

 

What will they do next?

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