Live from GDC: Augmented Reality at the Game Developers Conference – by the Numbers

Reporting live from The Game Developer Conference in San Francisco, with my Augmented Reality filter on – here are the stats:

0 (Zero)

Number of mentions of Augmented Reality during Sid Meier’s keynote – the game design legend behind “Civilization”
Truth be told –  also missing from the keynote were mobile games, social games, casual games, and virtual goods…


Number of mentions of Augmented Reality in 10 Microtalks by 10 of the most revered visionaries in the game industry
Jesse Schell touched on the impact of games on reality (AKA Gamepocalypse) as an epilogue to his mind blowing Dice Talk


Number of mentions by investors on a panel about how to get funded
Brought up as example of games that will help developers differentiate themselves. The advice: build real life RPGs!


Mentions of Augmented Reality  during Facebook’s Social Games Summit Keynote
Gareth Davis touted augmented reality twice as the next generation of mobile social games.


Number of press articles about augmented reality during the GDC week


Number of GDC sessions focused on Augmented Reality
(on a personal rant – my submission for a talk titled “Put a Spell: Post Mortem of the first augmented reality learning game for the iPhone” was shamefully rejected!)


Number of Augmented Reality game demos on the exhibition floor
  • Sony EyePet and Move
  • Vuzix presented a game by Ohan Oda – Columbia University (video below shows a similar game)
  • AR Drone CES sensation by Parrot and Int13;
  • Nestle Cereal box as controller by 3DVia-Dassault Systemes;
(Metaio skipped the show this year and is betting on SxSW with ScavengAR)


Number of AR capable devices showcased at the event
iPhone, Android, DSi, Sony EyeToy. Plus Windows Phone 7, and Xbox Natal – promised to be released before the end of 2010 (NVidia mobile AR demo was MIA – missing In Action)


The least number of back-room meetings focusing on augmented reality which took place at GDC
(or in other words – meetings I was part of…)


Percentage of game developers familiar with the concept of augmented reality
(based on my anecdotal survey)

∞ (infinity)

Amount of inspiration at the event for designing augmented reality games


So how does GDC 2010 compare with last year’s Tiny Spark of Augmented Reality?
In a nut shell: Augmented Reality made progress in mind share – but not yet in real impact on the game industry.
Wanted: Game Designers to build Augmented Reality Games!

6 Responses

  1. Good work Ori, thanks for this update on the GDC. Will you be at Siggraph this year?

  2. […] Top Posts Top 10 augmented reality demos that will revolutionize video gamesISMAR 2009: Sketch and Shape Recognition Preview From Ben Gurion University10 best augmented reality DEVICES that will reinvent mobile video gamesWeekly LinkfestLive from GDC: Augmented Reality at the Game Developers Conference – by the Numbers […]

  3. […] Augmented Reality at GDC2010 The video gives a good rundown of augmented reality at GDC2010.  I don’t have anything to add that Ori didn’t already say earlier this week on Live from GDC. […]

  4. […] The below videos gives a quick overview of the GDC, including PlayStation Move (the Sony Wiimote), the well known AR pet (looks really good), a multitouch by FishTish, Autodesk real-time motion capture, the AR flying saucer (with observer camera), Project Natal and more. For a full coverage it’s probably best to refer to Ori who was reporting live from GDC on his site. […]

  5. […] truly kicked off the evening with a recount of AR at GDC by the Numbers. Sony Move was the most exciting AR news at […]

  6. […] how does GDC 2011 compare with GDC 2010 and GDC 2009′s Tiny Spark of Augmented Reality? In a nut shell: if in 2010 Augmented Reality […]

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