Updates from the Frontline

Continuing my coverage of the augmented reality browser wars, here are the latest news (well, some of them are a few days old, excuse me for procrastinating a bit):

AcrossAir is not satisfied with letting you find the closest subway station in London (where it’s called The Tube), it also has its sights on the NY subway system:

If you remember correctly, Mobilizy, makers of Wikitude, claimed AcrossAir’s application demo is nothing but a mock-up. Seems real to me.
Anyway, Mobilizy is working hard to remind people that Wikitude augmented the world way before SPRXMobile’s Layar. Moreover, one of their tweets suggests that Layar was based on Wikitude’s technology. Indeed, SPRXMobile did cooperate with Mobilizy once, when creating their ATM finder, but it doesn’t prove that Layar is Wikitude in disguise.
Mobilizy also released this video demoing their Wikitude API, and did not miss the opportunity to include some sarcastic remark towards its end:

And in the Eastern front, TechCrunch reports on the almost final version of Tonchidot’s Sekai Camera. Compared this video –

With what we have been promised a year ago:

Well, at least they still have something to aspire to.

7 Responses

  1. Dear Rouli,

    Thank you for the round-up of what has happened in the AR world this week. A lot has happened as you are well aware.

    First of all, we at Mobilizy do not see ourselves in an AR war. We are just tired of all the attention given to SPRXMobile and Layar when we are well aware that most users of Layar are only in the Netherlands and the whole world is giving its attention to Layar as if it was the first AR application/browser in the world. WIkitude is global and we have over 130,000+ users around the world.

    Also, we have worked with SPRXMobile in the past and they are well aware of the outcomes of that working relationship. We are coders, developers, AR techies. WE love crafting software that is useful and makes people happy. One of the many strengths of SPRXMobile and Layar in marketing. In reality, we would make an amazing strategic alliance together with our combined strengths.

    With regards to Acrossair: We have respect for their new application even if we did say we thought the demonstration was a mock-up. It still is hard to tell really. We do know that the camera api is not officially open for development on the iPhone from other applications (we are developing onthe iPhone too!) This means that Acrossair is using a hack to accomplish what they have done. Hopefully Apple will change its mind and open the api up for develoment.

    This is what we wrote about Acrossair:
    @Kjeld @oheckmann The people at acrossair made a wonderful MOCK- Video: http://bit.ly/Vd37Y you can tell it is fake if you look closely.

    This is a mock-up of our iPhone prototyping. We have the compass and GPS functioning, no camera API yet! http://twitpic.com/9o7or

    We are excited that the field of mobile AR is taking off! We are happy to work with anyone and everyone to advance this nascent field.

    Cheers,

    Mark of Mobilizy / WIkitude

  2. Thanks Mark for taking the time writing this reply.
    First of all, let me just say that although it’s hard to understand it from my writing, I have nothing against Mobilizy (I’m just a sarcastic guy). As a matter of fact, I share your concern that Wikitude was forgotten with all the media hoopla around Layar.
    However, I do feel that in the last week you panicked a bit and went with a full on assault on the other players (especially via twitter).
    You have an amazing product and very good ideas as to where to take it next. Show it off instead of making snide remarks at others.

    If there are no objections, I will post your reply as a new post so everybody will notice it,

  3. I think that Mobilizy got A LOT of hype when it was released, mostly thanks to Google.
    Mobilizy uses VERY SIMPLE technology and it was always clear to me that others would copy and improve upon it. I think that it is only fair that now Layar gets some attention.
    However, I agree that there is no AR browser war. Several groups are testing out different ideas. Time will which one of these (if at all) will succeed.

  4. […] and “Updates from the Front Line“). Mark A.M. Kramer of Mobilizy left the following response to my last post: Dear […]

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  7. […] darlings of 2009. They have been depicted as gladiators battling to the death (we take some of the blame). ISMAR, on the contrary, was all about love and peace. On Monday’s Mobile Workshop, Robert Rice […]

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