ISMAR 2010 Mobile AR Summit

October is coming up fast.  Seems like it was just the other day we were  waiting for ARE2010 and now it’s gone and ISMAR2010 is almost here.

One of the highlights of ISMAR2010 will be the Mobile AR Summit, chaired by Christine Perey, Jung-hee Ryu and Woontack Woo.  The event will be held on October 13th, 2010 in Seoul, Korea.

This summit provides a single forum for all stakeholders to meet and discuss the future of commercial Mobile Augmented Reality, present their contributions, and set future directions for collaboration.

Towards these ends, the Summit seeks to:

  • Include representatives from all parts of the ecosystem of Mobile Augmented Reality:
    • Mobile Network Operators
    • Independent Software Vendors
    • Experience Designers
    • Augmented Reality Service Providers
    • Handset Vendors
    • Silicon/hardware component manufacturers
    • Publishers
    • Advertising Agencies
    • Local Search Companies
    • Internet Companies
    • Standards Organizations, Industry Bodies
  • Discuss current technical and/or business barriers to growth with an eye to understanding how these can be reduced,
  • Learn about proposed mobile augmented reality protocols, and how these will be integrated with existing mobile industry constraints and trends. Solutions addressing privacy, security, and monetization on mobile are of interest.
  • Identify the gaps in the industry at technical and business levels so as to chart the roadmap to continued and accelerated growth in the future, and
  • Explore avenues for industry collaboration.

See the Mobile AR Summit page for more information.

What I Want For Augmented Reality in 2010

I was going to expand on my predictions that Rouli had posted on Games Alfresco because, frankly, they were pretty lame (mine and not the other nine, those were good.)  But decided that there have been enough predictions for 2010.  So instead, I want to go over the things I want to happen in 2010 in regards to augmented reality.   

1. I want the Nexus One phone from Google to be untethered, cheap and make AR apps fun.

2. I want to be surprised by an AR ready HMD.

3. I want to see fun, creative AR games that are across all platforms and come at an affordable price. 

4. I want the AR inspection assist project I’m working on with Metaio to go flawlessly and for it to revolutionize the way we do difficult inspection job at Toyota and make it easier on our team members. 

5. I want Google Goggles to be a database that other programs can use for pattern recognition and markerless tracking.

6. I want to attend ISMAR10 even though its all the way over in South Korea.

7. I want the ISMAR09 presentations to be put up on YouTube so we can see all the great things that happened.

8. I want Apple to free their live video API for better AR on the iPhone.

9. I want to know what Neogence Enterprises has been working on all these years. 

10. I want to continue to make Games Alfresco the hands-down, defacto source for all your augmented reality news. 

So for all you programmers and entrepreneurs working on the latest in augmented reality tech, even though I may put up your YouTube video or link to your webpage and make semi-snarky comments about its usefulness or how its so-2009, I certainly appreciate your hard work.  Unless you were just mailing it in hoping to capitalize on the AR buzz, then you deserve it and then some.  For all of you in the former category, I leave you with my two favorite quotes to keep you going when things get tough:

All courses of action are risky, so prudence is no in avoiding danger (it’s impossible), but calculating risk and acting decisively.  Make mistakes of ambition and not mistakes of sloth.  Develop the strength to do bold things, not the strength to suffer. 

   — Niccolo Machiavelli, The Prince

IT IS NOT THE CRITIC WHO COUNTS: not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.  The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again…who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly. 

   — Teddy Roosevelt