Augmented Reality Pop-Up Book

Helen Papagiannis is a designer specializing in augmented reality.  She’s spoken at TEDx about the creative side of AR, which was highlighted as one of the top talks about AR and the gamification of life and worked for the internationally renown Bruce Mau Design.

And now she’s putting out a Augmented Reality Pop-Up Book for mobile devices using image recognition.  The book can be enjoyed alone or with the enhanced graphics using an iPad2 or iPhone4.

What I like most about her Pop-Up book is that Helen gets what AR is all about.  Or really what it is–a medium to transfer information.  If you handed the book and the iPad2 to a child and told them to play around, you wouldn’t have to worry that they wouldn’t “get” augmented reality.  They wouldn’t require an explanation or that “AR is that thing on the first down line in football.”  They would just play.

Helen is a natural storyteller, as seen by TEDx talk.  Even her twitter account is called @ARStories (I wish I’d thought of that one.)  She gets that AR is all about telling stories in new and interesting ways, whatever the level of technology.  She used the tools at hand, in this case the AR browser Junaio, to make her Pop-Up book.

And as the technology advances, so too will the level of stories being told.  I expect from this simple Pop-Up book, that we’ll be seeing more of Helen for quite some time.

You can find Helen at her blog – Augmented Stories.

Special Discount for Games Alfresco Fans for ARE 2011 – an Event Packed with Augmented Reality Goodness!

The second annual Augmented Reality Event (ARE 2011) is unveiling a sneak preview of the schedule for the world’s largest event – focused exclusively on advancing the augmented reality industry.
ARE 2011 will take place in May 17th-18th at the Santa Clara Convention Center in California, and is surely a must-attend event for the Augmented Reality (AR) community, and anyone interested to learn about AR.
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Join Bruce Sterling (“the prophet” of AR) on the main stage, with Vernor Vinge (author of “Rainbows End” and “The Coming Technological Singularity”), and Will Wright (Legendary game designer of SimCity, The Sims, and Spore). Also returning from last year’s event, Blaise  Aguera Y Arcas (a leader in Microsoft’s mobile strategy), to top his Ted talk demonstrating innovations in Bing Maps and Augmented Reality. And if that’s not enough magic – Marco Tempest, the world’s most notable AR magician will stun the audience with a live augmented magic show.

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The 2 day event will feature more than 33 hours of talks running the gamut of AR essentials in 3 tracks: Business, Technology and Production:
a) BusinessFor executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR;  a venue to form partnerships, learn about latest innovations, and most importantly speak with clients.

b) TechnologyFor Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.

c) ProductionFor Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers, and build successful campaigns and products that will delight users.

For a complete list of confirmed speakers checkout the website at: ARE 2011 Speakers

If you are an AR Enthusiast – you will feel like a kid in a candy store at are2011.

Not convinced yet? Check out these special activities:
1) “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel: VCs, Entrepreneurs, and industry luminaries – hosted by a major industry powerhouse. Winner receives: “ARE Best startup prize” (to be announced.) Submit your proposal here under track: “Startup Launch Pad”.

2) “The Auggies” – Teams get 5 minutes each to present on stage and compete for the coolest live AR demo. An extraordinary trio of judges: Bruce Sterling, Vernor Vinge, and Will Wright, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.” Submit your proposal here under the “Auggies” track.

3) ARt Gala – A display of AR art projects and live performance art by the world’s top AR artists featuring: Helen PapagiannisAmir BaradaranSander Veenhof and more to be announced. And to make sure all your senses are stimulated – drinks and food are on the house – courtesy of our sponsors.

4) ARE Press Conference – If you are planning to announce a new product or service – secure your spot in the press conference that will kick off the event. Submit your proposal here and add: “Press Conference” in the title.

5) Exhibition and Sponsorships – A small number of booths is still available in the exhibition hall ($995 for 10′x10′).Grab them while they last!

Use ORI295 – special discount for Games Alfresco’s fans and shave off $100 of the already sweet price tag of $395.

Register today for the augmented reality event!

Helen Papagiannis at TEDx

Helen Papagiannis opens her talk with a question: “Think about how you saw something new for the first time.”  She goes on to relate that to the magic of her augmented reality piece at the Ontario Science Centre and how the first movies invoked the same sense of wonderment.   I agree with her assessment that AR brings a sense of wonder and magic back to technology.  I don’t think I would still be writing about augmented reality two years and three-hundred and fifty posts later if it didn’t hold that sense of wonder for me.

Helen Papagiannis is an artist, designer, and researcher specializing in Augmented Reality (AR). Hailed as being among the top 10 forces currently shaping the AR industry, Papagiannis has been working with AR since 2005 exploring the creative possibilities and theoretical implications for this exciting emerging technology. Recently, Papagiannis’ interactive artworks were featured in an exhibition at the Ontario Science Centre. She is presently completing her Ph.D. in Communication and Culture at York and is a Senior Research Associate at the Augmented Reality Lab (Department of Film, Faculty of Fine Arts). Prior to her graduate studies, Helen was a member of the internationally renowned Bruce Mau Design studio, where she was project lead on Massive Change: The Future of Global Design.

Who Should Attend The Augmented Reality Event in Santa Clara, CA June 2nd & 3rd, 2010

Over the last 2 years we have seen growing interest in Augmented Reality in various events – panels, dev camps, meetups – and many more. Due to growing demand for knowledge and expertise in augmented reality (AR), a group of AR industry insiders, backed by the AR Consortium have put together the first commercial event dedicated to advance the business of augmented reality.

How is are2010 different from ISMAR…

…previously touted here as the “World’s best Augmented Reality event”?

Well, ISMAR is still the best AR event for the scientific community. If you want to learn about (or present) the latest advancements in AR research – you should be in Seoul this October for ISMAR 2010. However, for the rest of us, who wish to take advantage of AR in practice, in the commercial world, and build a business around it – there was a gaping hole.

That is, until now.

Meet the Augmented Reality Event.

Who’s this event for?

For established and start up AR companies –

For established and start up AR companies (such as Total Immersion, Metaio, Acrossair, Ogmento, Circ.us, Mobilizy, Layar, Zugara, Neogence, whurleyvision, Chaotic Moon Studios, and many more) – are2010 is a stage to showcase their products and services; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients. Bruno Uzzan, CEO of Total Immersion will wow the audience with a cutting edge augmented reality show; Peter Meier, CTO of Metaio, will speak about his companies latest products. Early stage startups and individual developers will receive guidance from Cole Van Nice (Chart Venture Partners) for how to build a successful company in the AR space, including raising funding (from VCs that actually invest in AR), licensing technology and IP, legal aspects, forging partnerships, etc. Christine Perey will speak about the scope of the mobile AR industry today and it’s growth trajectory.

For Developers –

For developers, are2010 is a window into the latest AR algorithms, engines and programming tools. Learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. Blair MacIntyre, director of the GVU Center’s Augmented Environments Lab at Georgia Tech, will speak about his experience with tools and technologies while developing augmented reality games. Daniel Wagner, one of the leading mobile AR researchers in the world, will bring developers into the wonderful world of mobile AR. Patrick O’Shaughnessey, which has lead the development of more webcam-based AR campaigns than anyone else I know – will share his knowledge of what works and what doesn’t. Mike Liebhold, Distinguished Fellow at the Institute for the Future , will speak about Technology foundations of an Open ARweb. Gene Becker, co-founder of AR DevCamp, will dive into augmented reality and ubiquitous computing, and Sean White, a pioneer in Green Tech AR will suggest concrete examples of how AR can help save the planet

For Mobile, Hardware, and Platform Companies

For Mobile, Hardware, and Platform companies (such as Vuzix, Nokia, Qualcomm, Intel, QderoPateo, Microsoft, Google, Apple etc.) are2010 consists of a captive audience to launch and showcase their latest devices, processors, AR glasses, sensors, etc. The best collective minds of the AR commercial world will be onsite to articulate the market demand characteristics and help influence the design of future hardware.

For Clients and Agencies –

For clients and agencies in entertainment, media, publishing, education, healthcare, government, tourism, and many more – are2010 offers everything you need to know about AR: how to leverage augmented reality to advance your brand, attract and keep your customers, and how to build successful campaigns and products that will delight users, including postmortems of landmark augmented reality projects.

Jarrell Pair, CTO and a founder of LP33.tv, will speak about “Augmented Reality in Music Entertainment: Then and Now”, Brian Selzer, co-founder and President of Ogmento, will deliver a crash course for clients and agencies about how to leverage AR in marketing campaigns. Marshal Kirkpatrick, lead blogger for ReadWriteWeb, will share the results of his AR survey collecting feedback from dozens of AR developers and their experience in delivering AR campaigns and apps. Kent Demain, designer of the visual effects in Minority Report, will open our minds with the talk: “Taking Hollywood visual effects spectacle out of the theatre and into your world”. And of course…

For any AR Enthusiast –

Are you an AR Enthusiast? If so, you’re going to feel like a kid in a candy store at ARE, with a soon-to-be unforgettable keynote by Bruce Sterling, demo gallery, exhibitors from leading companies, artists installations from AR artists such as Eric Gradman and Helen Papagiannis, and many more surprises.

If you are into Augmented Reality – are2010 is the one event you should attend this year.

Want to join the event? Early registration is now open!