The brilliance of Marco Tempest is not his magic or the technology he uses but his story telling. Art is a medium for communication and magic (especially the way he does it) is an art form that’s too often lost on gimmicks. Marco shows us how AR in its best form is forgotten as the audience falls into the story.
The second annual Augmented Reality Event (ARE 2011) is unveiling a sneak preview of the schedule for the world’s largest event – focused exclusively on advancing the augmented reality industry.
ARE 2011 will take place in May 17th-18th at the Santa Clara Convention Center in California, and is surely a must-attend event for the Augmented Reality (AR) community, and anyone interested to learn about AR.
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Join Bruce Sterling (“the prophet” of AR) on the main stage, with Vernor Vinge (author of “Rainbows End” and “The Coming Technological Singularity”), and Will Wright (Legendary game designer of SimCity, The Sims, and Spore). Also returning from last year’s event, Blaise Aguera Y Arcas (a leader in Microsoft’s mobile strategy), to top his Ted talk demonstrating innovations in Bing Maps and Augmented Reality. And if that’s not enough magic – Marco Tempest, the world’s most notable AR magician will stun the audience with a live augmented magic show.
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The 2 day event will feature more than 33 hours of talks running the gamut of AR essentials in 3 tracks: Business, Technology and Production: a) Business – For executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients.
b) Technology – For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.
c) Production – For Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers, and build successful campaigns and products that will delight users.
For a complete list of confirmed speakers checkout the website at: ARE 2011 Speakers
If you are an AR Enthusiast – you will feel like a kid in a candy store at are2011.
Not convinced yet? Check out these special activities: 1) “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel: VCs, Entrepreneurs, and industry luminaries – hosted by a major industry powerhouse. Winner receives: “ARE Best startup prize” (to be announced.) Submit your proposal here under track: “Startup Launch Pad”.
2) “The Auggies” – Teams get 5 minutes each to present on stage and compete for the coolest live AR demo. An extraordinary trio of judges: Bruce Sterling, Vernor Vinge, and Will Wright, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.” Submit your proposal here under the “Auggies” track.
3) ARt Gala – A display of AR art projects and live performance art by the world’s top AR artists featuring: Helen Papagiannis, Amir Baradaran, Sander Veenhof and more to be announced. And to make sure all your senses are stimulated – drinks and food are on the house – courtesy of our sponsors.
4) ARE Press Conference – If you are planning to announce a new product or service – secure your spot in the press conference that will kick off the event. Submit your proposal here and add: “Press Conference” in the title.
5) Exhibition and Sponsorships – A small number of booths is still available in the exhibition hall ($995 for 10′x10′).Grab them while they last!
Use ORI295 – special discount for Games Alfresco’s fans and shave off $100 of the already sweet price tag of $395.
Augmented reality is the technology of illusion. So what better way to celebrate it than with our favorate augmented reality magician Marco Tempest. He casts himself as the ‘virtual‘ magician. I say we do our own trick and change that to the world’s best ‘augmented‘ magician.
Marco will be attending the ARE2010 event, so if you don’t have plans to go yet, make them now!
Magic, games, education, even live AR coding – we had it all last night at the Augmented Reality Meetup NY (or as we fondly like to call it ARNY.)
51 AR enthusiasts showed up in an amazing location (Thanks Sophia!) – out of 211 registered members – but who’s counting…we are all about quality ;) What I like about this group is that it represents all walks of life: developers, gamers, attorneys, artists, journalists, magicians, even a police officer!
ARNY’s purpose is to help advance the business of Augmented Reality, by bringing together the best of AR with the best talent in NYC. And have fun while at it.
In case you want to remotely take part in this meetup, or any other AR meetup around the world – there is a site for that: ARmeetup.org. (Last night wasn’t recorded due to a Ustream glitch)
Yours truly kicked off the evening with a recount of AR at GDC by the Numbers. Sony Move was the most exciting AR news at GDC.
Then, a fantastic lineup of speakers took the stage:
1) Alejandro Echeverría – Student at Engineering School in Chile, who came all the way from Chile just to be with us (seriously he’s a visiting student at NYU) – presented Games for learning with AR. I loved the simple yet memorable approach to use movement and augmented reality to teach kids about electricity.
2) Patrick O’Shaughnessey – Patched Reality – FLAR in Five: building a FLAR app “from scratch” (mostly) in five minutes. Patrick which is one of the most experienced AR developers out there received the bravery medal of the evening for demostrating live coding!
The feature presentation of the evening was next:
The man you’ve all been waiting for. He’s been traveling all over the world, blowing people’s mind with his AR magic show – and today he’s here, live at ARNY. Ladies and gentleman please welcome – Marco Tempest!
3) Marco Tempest – The highly anticipated Augmented Reality magician brought the house down.
See a live account of the show, along with a rare explanation of how it all works – in the video below:
4) Ohan Oda – Archemist – Augmented Reality Game with Goblin XNA
Last on on the program was another kind of magician, returning fresh from a demo at the game developer conference in San Francisco; he’s known for Goblin XNA – a development framework for AR applications for the Windows platform, and an avid AR game developer. This time, Ohan demonstrated his latest gravity-based AR game using Vuzix Goggles: Arble.
Here’s a video of a previous game with a similar mechanic.
UPDATE: Here’s a live video by ARNY member David Polinchock.
Next was my favorite part – high energy conversations in smaller teams. That’s where the true magic happens. Free beer courtesy of Topp didn’t hurt at all; the discussions went on late into the night.
Have you registered to the Augmented Reality Event (ARE 2010 in 2-3 June, 2010 – Santa Clara, CA)?
You are in luck.
Here is a discount code for the first 100 folks to register to the event (before the end of March). Go to the registration page, type in code AR245 and you’ll be asked to pay only $245 for 2 full days of AR goodness.
Watching AR prophet Bruce Sterling, and gaming legend Will Wright deliver keynotes for this price – is a magnificent steal. And on top, participating in more than 30 talks by AR industry leaders will turn these $254 into your best investment of the year ;)