NAB 2010 Show Sets Super Augmented Reality Session

I haven’t done many press releases as of late, but this one caught my eye due to the various partners involved–“Key Figures from Nokia Research Center, Total Immersion, Walt Disney Imagineering & More To Discuss Cutting-Edge Blend of Reality and Computer Generated Content.”

*** press release ***

WASHINGTON – The NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, has announced the participants in a Super Session titled “Augmented Reality: Entertainment Meets Ubiquitous Computing.” Augmented reality (AR) is an emerging form of experience in which the real world is enhanced by computer-generated content specific to a location and to an activity. The 2010 NAB Show takes place April 10-15, in Las Vegas, Nevada.

The panel will feature industry pioneers Rebecca Allen, director, Nokia Research Center; Gene Becker, managing director, Lightning Laboratories; Chetan Damani, founder and CEO, acrossair; Joe Garlington, creative vice president, interactive projects, Walt Disney Imagineering; and Bruno Uzzan, CEO and co-founder, Total Immersion. They will examine how augmented reality (AR), mixed reality (MR) and alternate reality games (ARG) provide new forms of entertainment and new ways of transmitting information by dissolving the boundaries between the real and the virtual.

New Amsterdam Media principal Seth Shapiro will serve as moderator. The session is produced in association with the Academy of Television Arts and Sciences Foundation and takes place Monday, April 12 at 2:30 pm.

“Augmented reality is a concept that is beginning to change media, entertainment and marketing in tangible, exciting ways,” said Chris Brown, executive vice president, conventions & business operations for NAB Show. “We are very excited that this group of leaders in the space will be at NAB Show to share their groundbreaking work and insight into what’s next for content.”

Rebecca Allen is director of Nokia Research Center Hollywood and Nokia Research Center Cambridge, US. Allen previously directed the Emergence Project at UCLA, an Intel funded research effort involving artificial life, 3D virtual environments, augmented reality and unique interfaces. She was also creative director/executive producer and 3D visionary at Virgin Interactive Entertainment and a member of the world-renowned NYIT Computer Graphics Laboratory and MIT’s Architecture Machine Group.

Gene Becker is managing director of Lightning Laboratories, a professional services company focusing on strategy and action for the connected world of ubiquitous computing, augmented reality, social media and the Internet of things. Previously, Becker was a technical director at Hewlett-Packard, where he led advanced research and business development for Cooltown, a web-based platform for mobile and ubiquitous computing.

Chetan Demani is founder and CEO of acrossair, a company dedicated to building advanced iPhone games and augmented reality applications using the OpenGL library. Previously, Demani launched several successful companies in the internet space, including Imano, a full service interactive agency with clients such as Nestlé, Citibank and

Joe Garlington is responsible for the creative development of all interactive attractions for Disney theme parks around the world. Garlington has overseen the creation and development of numerous interactive attractions, including “DisneyQuest,” an indoor interactive theme park that debuted in 1998 at Walt Disney World; “Turtle Talk with Crush”; “Stitch Encounter”; “Monsters, Inc. Laugh Floor”; the new post show for “Spaceship Earth”; and many more.

As CEO and co-founder, Bruno Uzzan in the driving force behind the growth of Total Immersion, the global leader in augmented reality and a pioneer in commercializing the technology. Based in Paris, Total Immersion maintains a presence in Los Angeles, London and Hong Kong, and has an impressive client roster that includes Mattel, McDonalds, Disney, Coca-Cola, Nike, Twentieth Century Fox and Nissan Motors.

Two-time Emmy® winner Seth Shapiro is a leader in the profitable application of new technology to emerging business models. He has managed digital media initiatives with Walt Disney Company, DIRECTV, Comcast, TiVo, Time Warner Cable, Showtime, HBO, STARZ, and many others, including a variety of startups, venture and private equity partners. Shapiro is principal of New Amsterdam Media, a partner at the Opportunity Management Company, and co-founder of Media Valuation Partners, a leading firm specializing in the economics of media, entertainment and emerging technologies.

About the 2010 NAB Show

The NAB Show will take place 10-15 April 2010 in Las Vegas (exhibits open 12 April). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

Who Should Attend The Augmented Reality Event in Santa Clara, CA June 2nd & 3rd, 2010

Over the last 2 years we have seen growing interest in Augmented Reality in various events – panels, dev camps, meetups – and many more. Due to growing demand for knowledge and expertise in augmented reality (AR), a group of AR industry insiders, backed by the AR Consortium have put together the first commercial event dedicated to advance the business of augmented reality.

How is are2010 different from ISMAR…

…previously touted here as the “World’s best Augmented Reality event”?

Well, ISMAR is still the best AR event for the scientific community. If you want to learn about (or present) the latest advancements in AR research – you should be in Seoul this October for ISMAR 2010. However, for the rest of us, who wish to take advantage of AR in practice, in the commercial world, and build a business around it – there was a gaping hole.

That is, until now.

Meet the Augmented Reality Event.

Who’s this event for?

For established and start up AR companies –

For established and start up AR companies (such as Total Immersion, Metaio, Acrossair, Ogmento,, Mobilizy, Layar, Zugara, Neogence, whurleyvision, Chaotic Moon Studios, and many more) – are2010 is a stage to showcase their products and services; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients. Bruno Uzzan, CEO of Total Immersion will wow the audience with a cutting edge augmented reality show; Peter Meier, CTO of Metaio, will speak about his companies latest products. Early stage startups and individual developers will receive guidance from Cole Van Nice (Chart Venture Partners) for how to build a successful company in the AR space, including raising funding (from VCs that actually invest in AR), licensing technology and IP, legal aspects, forging partnerships, etc. Christine Perey will speak about the scope of the mobile AR industry today and it’s growth trajectory.

For Developers –

For developers, are2010 is a window into the latest AR algorithms, engines and programming tools. Learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. Blair MacIntyre, director of the GVU Center’s Augmented Environments Lab at Georgia Tech, will speak about his experience with tools and technologies while developing augmented reality games. Daniel Wagner, one of the leading mobile AR researchers in the world, will bring developers into the wonderful world of mobile AR. Patrick O’Shaughnessey, which has lead the development of more webcam-based AR campaigns than anyone else I know – will share his knowledge of what works and what doesn’t. Mike Liebhold, Distinguished Fellow at the Institute for the Future , will speak about Technology foundations of an Open ARweb. Gene Becker, co-founder of AR DevCamp, will dive into augmented reality and ubiquitous computing, and Sean White, a pioneer in Green Tech AR will suggest concrete examples of how AR can help save the planet

For Mobile, Hardware, and Platform Companies

For Mobile, Hardware, and Platform companies (such as Vuzix, Nokia, Qualcomm, Intel, QderoPateo, Microsoft, Google, Apple etc.) are2010 consists of a captive audience to launch and showcase their latest devices, processors, AR glasses, sensors, etc. The best collective minds of the AR commercial world will be onsite to articulate the market demand characteristics and help influence the design of future hardware.

For Clients and Agencies –

For clients and agencies in entertainment, media, publishing, education, healthcare, government, tourism, and many more – are2010 offers everything you need to know about AR: how to leverage augmented reality to advance your brand, attract and keep your customers, and how to build successful campaigns and products that will delight users, including postmortems of landmark augmented reality projects.

Jarrell Pair, CTO and a founder of, will speak about “Augmented Reality in Music Entertainment: Then and Now”, Brian Selzer, co-founder and President of Ogmento, will deliver a crash course for clients and agencies about how to leverage AR in marketing campaigns. Marshal Kirkpatrick, lead blogger for ReadWriteWeb, will share the results of his AR survey collecting feedback from dozens of AR developers and their experience in delivering AR campaigns and apps. Kent Demain, designer of the visual effects in Minority Report, will open our minds with the talk: “Taking Hollywood visual effects spectacle out of the theatre and into your world”. And of course…

For any AR Enthusiast –

Are you an AR Enthusiast? If so, you’re going to feel like a kid in a candy store at ARE, with a soon-to-be unforgettable keynote by Bruce Sterling, demo gallery, exhibitors from leading companies, artists installations from AR artists such as Eric Gradman and Helen Papagiannis, and many more surprises.

If you are into Augmented Reality – are2010 is the one event you should attend this year.

Want to join the event? Early registration is now open!

Total Immersion Is Open to Seduce You with Augmented Reality

Bruno Uzzan from Total Immersion sent me this invitation and I thought you might be interested as well.

He is inviting you, augmented reality avid fans, to visit their new offices and have a treat: try some cool augmented reality installations such as transforming yourself to the Joker, or to a hip-hopping break dancer, virtually drive a luxury sedan, hold a beating heart, and he promises even more…

Whether you go or not – you will probably enjoy this clip…

WHEN: September 26th, 2008 from 3-7pm

WHERE: 900 Wilshire Blvd. Suite 255 Los Angeles, CA 90036

WHO:  Media & Event Planners, Brand & PR Strategists, Creative, Marketing & Industry Professionals

RSVP TO: by September 19th, 2008

For more information, please contact Kris Woods at 323.617.4843

If you happen to stop by – tell Bruno I invited you, and ask him how come he missed ISMAR ’08…