Unveiling Tonchidot: A Cool Parallel World – on the iPhone

Yesterday, at the TechCrunch 50 conference in San Francisco, a small start up from Tokyo stole the show; the name: Technidot, the cool product they unveil: Sekai Camera (World Camera) running on the iPhone.

In their own words, the Sekai Camera is:

…a real-world interface for the iPhone that connects real and virtual worlds, allowing anybody to create, experience and participate in both.

While at your favorite mall, point your iPhone camera at things around you such as food, toys, art, transit maps, and get detailed information about it. More fun for you, more business for retailers.

AirFilter takes care of the customized search to bring you the additional information, based on a database generated by advertizers.

And you’re not on your own; the Sekai Camera is also a social networking environment: leave messages to your friends – in space – so they can see it when they pass by.

Isn’t that a killer augmented reality application?

And Tonchidot’s take on Evolution could become the symbol of the AR revolution…

Here is the coverage of the demo by Anthony Ha on VentureBeat : including enthusiasts and skeptics.

This just in! More skeptics!

Blair MacIntyre finds it hard to believe it’s real. The TechCrunch panelists were amused and confused but blamed it on the language barrier.

What do you think? Is it real? or really augmented?

Filip, many thanks for the tip!