Who Should Attend The Augmented Reality Event in Santa Clara, CA June 2nd & 3rd, 2010

Over the last 2 years we have seen growing interest in Augmented Reality in various events – panels, dev camps, meetups – and many more. Due to growing demand for knowledge and expertise in augmented reality (AR), a group of AR industry insiders, backed by the AR Consortium have put together the first commercial event dedicated to advance the business of augmented reality.

How is are2010 different from ISMAR…

…previously touted here as the “World’s best Augmented Reality event”?

Well, ISMAR is still the best AR event for the scientific community. If you want to learn about (or present) the latest advancements in AR research – you should be in Seoul this October for ISMAR 2010. However, for the rest of us, who wish to take advantage of AR in practice, in the commercial world, and build a business around it – there was a gaping hole.

That is, until now.

Meet the Augmented Reality Event.

Who’s this event for?

For established and start up AR companies –

For established and start up AR companies (such as Total Immersion, Metaio, Acrossair, Ogmento, Circ.us, Mobilizy, Layar, Zugara, Neogence, whurleyvision, Chaotic Moon Studios, and many more) – are2010 is a stage to showcase their products and services; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients. Bruno Uzzan, CEO of Total Immersion will wow the audience with a cutting edge augmented reality show; Peter Meier, CTO of Metaio, will speak about his companies latest products. Early stage startups and individual developers will receive guidance from Cole Van Nice (Chart Venture Partners) for how to build a successful company in the AR space, including raising funding (from VCs that actually invest in AR), licensing technology and IP, legal aspects, forging partnerships, etc. Christine Perey will speak about the scope of the mobile AR industry today and it’s growth trajectory.

For Developers –

For developers, are2010 is a window into the latest AR algorithms, engines and programming tools. Learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. Blair MacIntyre, director of the GVU Center’s Augmented Environments Lab at Georgia Tech, will speak about his experience with tools and technologies while developing augmented reality games. Daniel Wagner, one of the leading mobile AR researchers in the world, will bring developers into the wonderful world of mobile AR. Patrick O’Shaughnessey, which has lead the development of more webcam-based AR campaigns than anyone else I know – will share his knowledge of what works and what doesn’t. Mike Liebhold, Distinguished Fellow at the Institute for the Future , will speak about Technology foundations of an Open ARweb. Gene Becker, co-founder of AR DevCamp, will dive into augmented reality and ubiquitous computing, and Sean White, a pioneer in Green Tech AR will suggest concrete examples of how AR can help save the planet

For Mobile, Hardware, and Platform Companies

For Mobile, Hardware, and Platform companies (such as Vuzix, Nokia, Qualcomm, Intel, QderoPateo, Microsoft, Google, Apple etc.) are2010 consists of a captive audience to launch and showcase their latest devices, processors, AR glasses, sensors, etc. The best collective minds of the AR commercial world will be onsite to articulate the market demand characteristics and help influence the design of future hardware.

For Clients and Agencies –

For clients and agencies in entertainment, media, publishing, education, healthcare, government, tourism, and many more – are2010 offers everything you need to know about AR: how to leverage augmented reality to advance your brand, attract and keep your customers, and how to build successful campaigns and products that will delight users, including postmortems of landmark augmented reality projects.

Jarrell Pair, CTO and a founder of LP33.tv, will speak about “Augmented Reality in Music Entertainment: Then and Now”, Brian Selzer, co-founder and President of Ogmento, will deliver a crash course for clients and agencies about how to leverage AR in marketing campaigns. Marshal Kirkpatrick, lead blogger for ReadWriteWeb, will share the results of his AR survey collecting feedback from dozens of AR developers and their experience in delivering AR campaigns and apps. Kent Demain, designer of the visual effects in Minority Report, will open our minds with the talk: “Taking Hollywood visual effects spectacle out of the theatre and into your world”. And of course…

For any AR Enthusiast –

Are you an AR Enthusiast? If so, you’re going to feel like a kid in a candy store at ARE, with a soon-to-be unforgettable keynote by Bruce Sterling, demo gallery, exhibitors from leading companies, artists installations from AR artists such as Eric Gradman and Helen Papagiannis, and many more surprises.

If you are into Augmented Reality – are2010 is the one event you should attend this year.

Want to join the event? Early registration is now open!

Augmented Reality Panel at Web 2.0 Expo and Explosion in AR Meetups

Don’t you love going to conferences that take place in your home town?
And how about being invited to talk about your #1 passion?

Double awesome.

Last November, I was lucky enough to participate in a panel about augmented reality at the Web 2.0 Expo. (In all fairness, it was part of Web2Open co-located with Web 2.0)

The fun actually started the night before at a meetup organized by John Havens which was a great warm up for the real deal.

John also moderated the panel which included the following participants:

Robert Rice, CEO of Neogence delivered as usual a great intro to augmented reality and explained the virtues of the AR Consortium;

Jack Mason (Global Business Services, Strategic Programs and Social Media at IBM)
opened our eyes to the possibilities (and concerns) revolving around AR;

Lynne d Johnson, SVP Social Media at the Advertising Research Foundation and host of the NYC Android Developer’s Meetup showed off the latest AR rage embodied in this week’s Esquire Magazine: the augmented reality issue;

Erik Manley: Manager, Digital Media at GE and Michael Eisenreich: Technology Leader for GE’s company-wide Internet presence – proudly presented what I describe as the first high production augmented reality campaign ever. It’s probably one of the key reasons AR went off the charts on Google trends in the first quarter of the year.

Matt Szymczyk, CEO of Zugara, demonstrated Fashionista, a virtual dressing room his company just launched with Rich Relevance. Who says AR is just a novelty? This is a very Cool and practical use of augmented reality on webcams.

Marco Neumann, CEO and Founder of KONA, and the Organizer for New York Semantic web meet up gave the…semantic web back story behind augmented reality. 

All great guys and gals, enthusiastic about augmented reality, and…doing something about it.

Yours truly gave a little schpiel about Ogmento and demonstrated the upcoming (currently in beta) learning game for the iPhone: Put A Spell Learn to Spell with Augmented Reality.

Here is a video of my 100 slides under 5 minutes intro (seriously):

The crowed was not huge but very engaged. In the spirit of the web2Open unconference most of the interesting discussions happened afterwards.

We will be back at Porter Novelli’s office (Thanks John for hosting once again!) for the upcoming Augmented Reality NY (ARNY) meetup this Tuesday, featuring an amazing line up of speakers and demos:
1) John Swords – Circ.us – his latest AR game developed for Cisco Systems

2) Ryan CharlesZagat– New Augmented Reality view integrated into Zagat’s flagship restaurant rating and review app, Zagat To Go

3) Noora GuldemondMetaio – LEGO application and mobile markerless tracking

4) Dana Farbo – President of Acrossair – will present the fresh new Acrossair AR Browser

5) Craig Kapp – NYU – Whisper Deck – will introduce an experimental interface to access information using AR

These days, AR Meetups are all the rage – sprouting like mushrooms around the globe: From Los Angeles, to Palo Alto, Chicago, Raleigh, Toronto,  London, Manchester, Switzerland, and all the way to New Zealand). Here’s a big shout out to all our friends around the world – and thanks to Chris Grayson – we now have a live stream channel for all AR meetups – so you can participate in real time from the comfort of your home!
(though it’s much more fun being there in person)

Weekly Linkfest

Yes, the moment you were all waiting for, it’s time for another weekly linkfest –

Google Goggles Galore:

  • Google Goggles review at Augmented Planet. Nice overview, and a good video showing some of Goggles capabilities.
  • Google Goggles is the real thing, or so claims Blake Callens of Zugara. Nice video showing it identifying a dart board.
  • The Enkin guys announce that they were acquired by Google and hint about their involvement in Goggles. (I’m just a bit skeptic).

And in other mobile browsers news:

And finally:

This week’s video is of Ogmento’s Brian Selzer evangelistic talk at the Humanity+ conference “Reinventing Reality with AR” . Though most of his examples should be familiar to this blog’s patrons, he is a really good talker, and I’ve enjoyed the whole 15 minutes of his presentation (via GigantiCo):

[Games Alfresco readers, go to Gigantico to see the clip if it doesn’t work for you]

Have a nice week!

Weekly Linkfest

A slow news week, and I’m not the only one who thinks so. Nevertheless, here are some augmented reality related news from around the web:

Weekly quote comes from the fantastic piece, Augmented Reality Network Crashes, Leaving Millions Dataless, imagining a news article from the future:

“I started chatting with a very nice man in line with me at the deli near by office,” said Chicago resident Sue Spiches. “I was waiting for information about him to pop up on my contact lenses, but it never came. For all I know, he was a registered sex offender or a Mormon.”

And this week’s video comes to us from MindSpace Solutions a spinout company from Hit Lab NZ, which created a device called the Digital Binocular Station. Using extra sensitive sensors in the base station, this pair of binoculars can augmented a museum display (or any other room) in a way unmatched by any of their competitors, or at least that’s what the video suggests. I’ll have to visit New Zealand to try it out (here’s my vote for holding ISMAR 2011 in New Zealand).

Have a great week!

Weekly Linkfest

Still waiting for Junaio.

In the meantime the backlash against augmented reality (and the hype bubble surrounding it) has begun, with PSFK’s “Is Augmented Reality The Next Second Life?”, Fast Company’s “Put Your Phone Down: Augmented Reality Is Overblown” and Techdirt’s critique of gimmicky AR applications. Even Zugara has called on bloggers to cool down the hype. The best of its kind is BusinessWeek’s “Augmented Reality: Getting Beyond the Hype” (you should read this article):

The industry could battle the hype and mislabeling by establishing standards the rest of us can understand. Otherwise, augmented reality will quickly meet the same fate as “green” products: Marketers will advertise even the slightest of augments as “augmented reality,” leaving consumers confused and bewildered.

On the other hand there’s Robert Rice’s reply to that Fast Company article.
Well, I don’t think that anyone will deny there’s a lot of of hype around augmented reality at the moment, and I’m sure most believe that augmented reality has a great potential. It is my humble opinion that really exciting AR is still a few years away and in order to get there, we need to keep the hype at bay. As Rice writes, there’s a fine line between evangelizing and hyping, and we should be careful not to cross it. Not that it’s going to help, as many startups are pumping air into the bubble, hoping for an exit before it bursts.

Oh, and in other news:

This week’s video is of an art performance named .txt , that features a tag cloud haunting a dancer. I’m not an art critique, so I can say anything about the performance itself, but technology wise, it’s using YDreams’ YVision for real time interaction between the dancer and words (via @YDreams):

Have a nice week!

Weekly Linkfest

Last week I published a poll, asking how do you define yourself – are you an engineer, an artist or maybe an Entrepreneur? As of writing this post, 75 readers have answered the poll, 34 of them (45%) identified themselves as engineers. I thought there would be more artists among you (15%), and was surprised by the percent of entrepreneurs (15%). The poll is still open, so you can still cast a vote.
Moving on to the weekly linkfest (it gets bigger every week!) –

  • Metaio blitzed the airwaves with two podcasts – Noora Guldemond (head of sales and marketing) interviews here and Peter Meier, Metaio’s CTO is giving an interview here. Sadly, I haven’t found the time last week to hear them, but I plan to do so in the next few days.
  • And it was a good week for SPRXMobile (Layar) as well. Aparently, Layar comes preinstalled on Samsung’s new Android phone, they were featured on The Financial Times, and things are only going to get better, since they are holding their first Layar event.
  • TweetWorld is Gamaray’s attempt to have an augmented tweeter application, joinning the ranks of Layar and TwittAround.
  • The BBC – Mobile phones get cyborg vision: “Not only could this form of rich, intuitive and easy to grasp data be the next killer app for the mobile, some see it changing our world view forever.
  • ReadWriteWeb – Augmented Reality: A Human Interface for Ambient Intelligence: “Augmented reality (or AR) is fast becoming as ubiquitous a term as Web 2.0. The field is getting noisier by the day, and AR as a field of research now has to co-exist with its status as an industry buzzword
  • A short introduction to programming AR applications for the Android OS.
  • Is this the first augmented shirt on Threadless?
  • CrashCorp demos a rudimentry AR application for the iPhone.
  • YDreams and Zugara join the AR consortium (can I join too?)
  • And Zugara (covered previously here) also launched what must be the second augmented reality game on Facebook (since last week Total Immersion had the first), CannonBallz (video). Just four years ago, we would have called this kind of games “Eye Toy” like, but today we have new buzzwords. Still, it is a well produced game.

Our weekly video is of a game created by Circ.us, to promote Chris Angel’s new show, “The five lives of Chris Angel”. Since it’s a puzzle game, and this summer turned me into a brain-dead blogger, I haven’t tried it myself to give an educated review. You, on other hand, can play it here, or just watch the embedded video below:

As always, have a nice week!