Games Alfresco

My favorite part of the billboard is that it’s made for when you’re stuck in traffic.  I’m thinking the billboard is going to be mostly sad.

Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel and reads, ‘Today I’m Feeling _____’. Using a the GoldRun GPS augmented reality app, passerbys or drivers stuck in traffic can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.

Because the billboard is GPS tagged, a number of images can appear at the same site making it more interactive than typical augmented reality applications, essentially, taking a traditional billboard and making it digital. For example, users can change the feelings themselves using large-scale emoticons, and then post them to Facebook or Twitter.

This billboard is part of ADstruc’s ‘Billboards for Everyone’ campaign that partners with artists and designers to help promote creativity and innovation in the outdoor space.

ADstruc Interactive Billboard from TronicStudio on Vimeo.

Filed under: Uncategorized | Tagged: Adstruc, advertising, augmented reality, billboard, Goldrun |