Augmented Reality in the Fight Against Car Accidents

Safe for Humans is a really smart mobile app concept that harness augmented reality to make people more aware of car accidents involving pedestrians. As you can see in the video below, it will use “natural” markers and probably GPS. However the big challenge here, I suspect, would not be pinpointing the user’s location, but rather matching the video to the user’s orientation.

Safe for Humans from Hey, on Vimeo.

What other “public service announcements” can be reinvented using augmented reality?
(previously covered AR activism: bringing BP’s oil leak to your hometown, fighting domestic violence and going against the hunt of Siberian tigers)

2 Responses

  1. […] This post was mentioned on Twitter by Alexis Verschueren, Richard. Richard said: Read on: Augmented Reality in the Fight Against Car Accidents: Safe for Humans is a really smart mobile app conc… http://bit.ly/frsOyG […]

  2. There are two approaches to advocacy. One is to shock sympathy out of your audience (and hopefully encourage them to donate) while the other is to inspire them to get engaged in an issue. I think that AR offers so many more possibilities beyond just shocking marketing gimmicks.

    /David

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