Augmented Reality Promoted to the Premier League

Posted on July 12, 2011 by rouli

Augmented reality is to be promoted to the premier league. The English premier league that is.

Tottenham Hotspur will sport the logo of AR platform Aurasma during the 2011-2012 season, starting next month. Which is quite an interesting development, you must admit, especially considering that the company behind Aurasma, Autonomy, has decided to forgo its own name on the shirts. A bold, and probably costly move.

More details on football-marketing.com

Filed under: Uncategorized | Tagged: |

« »

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

%d bloggers like this: