Augmented Toys and Games Mature at Toy Fair 2013

As in each of the last few years Augmented Reality toys and games were very visible at Toy Fair in New York last week.

These games combine physical and digital interaction which is a fantastic way to get kids away from the traditional TV or computer screens and encourage them to interact with the physical world.

Here is a collection of Augmented products I discovered:

Barbie Digital Mirror Lets Kids Try on Makeup

Allow young kids to try out make up while avoiding all the mess. Can’t go wrong with that! The game uses the iPad camera to track faces.

Mattel Disney Princess Ultimate Dream Castle

The concept of augmenting dollhouses have been around for sometime (see Helen Papagiannis). This, I believe, is the first mass market dollhouse to support augmented reality.

Popar Books

We have seen many popup book, but Popar is the first to put so much effort into it. Popar is fully immersed in the AR industry and have product lines incorporating AR that are currently in the worldwide marketplace.

Sphero Ball And Sharky the Beaver

Orbotix introduced a fun innovation with its smartphone-controlled Sphero Ball last year. Now, they have enhanced it with an augmented reality character and matching games that augmented the ball. Leveraging robotics to create this form of augmented reality games seems like a great way to bring AR to the masses in a fun way. It overcomes many challenges facing the common AR approaches.

Imaginext Apptivity Fortress

Most of the game play still revolves around an iPad screen, but it’s an interesting attempt to combine physical and virtual play.

NeuroSky and Puzzlebox – Brain waves controlling furry ears and a quadrocopter

Wii introduced physical games to millions of living rooms, and Microsoft Kinect made our bodies the controllers for games, but NeuroSky and Puzzlebox promises to not even require a body – just your mind to play. Here is a simple but awesome example how furry ears can be controlled by your brain waves alone. Next I wish to have such a tail!

Nuko Toys and Cards

Many studies have shown that physical hands-on interaction improves learning & memory. On that premise, Nuko adds cards interaction to their games. Is it truly augmenting the experience? You’ll be the judge.

Lego Mindstorms EV3

Lego amazing user-created robots have become more sophisticated and can be controlled by various sensors, and smartphones.

Cubelets

Somewhat similar to Sifteo (see next), but puts more focus on sensors and mechanics while Sifteo has slicker screens and focused on games that come to life through physical interaction.

Sifteo

Scan Games – trigger content on smartphones with QR codes and cards

Scan Game with AFV

Codigo Cube

Last but least on our list today…it’s cool that this game leverages QR Codes as an input for a smartphone trivia game, but the use in this game seems forced. Isn’t it a better experience to simply roll the dice on the phone screen itself? It might have been a great experience if the cube itself would have been augmented with graphics that truly enhance the experience.

Conclusion

Toy Fair 2013 featured a really nice collection of augmented toys and games which are spear heading the use of augmented reality for the masses. What will you build next?

Augmented Reality at Toy Fair 2013 – Next Week

In previous years Toy Fair, which is starting this weekend in New York City, was a showcase for the latest in augmented reality toys and connected play.

Some of the notable examples were:

WowWee’s AppGear showed off several games that combine the iPad with physical toys.

Mattel demoed the Hot Wheels game from its new Apptivity line of toys and corresponding iPad apps. Using one of the two cars included in the pack, players zoom along the racing track on their tablet’s screen, performing stunts and jumping over roadblocks along the way.

Nukotoys’ Animal Planet and Monsterology card games AR games let children learn about real animals or fake monsters (based on their title of choice) by choosing cards and swiping them in front of the tablet. The iPad detects the playing cards and displays information along with an animated version of the creature, which users can then control.

Slip your iPad into the GameChanger board, and you have two games at your fingertips. Animal Mania and Magic School Bus are included, but other games can be downloaded for free from the Apple App Store. The game board has pressure-sensitive fields that register the movements of players’ tokens.

Hasbro wouldn’t let us take video of the iPhone/iPod touch app that makes its new Lazer Tag Blaster so cool, but we can assure you that it puts augmented reality tech to good use. You can complete missions on your own or play against up to 24 players. Either way, your device’s screen is the viewfinder for targeting the red tip on opponents’ guns.

see more at: http://blog.laptopmag.com/augmented-reality-at-toy-fair-2012-the-top-apps-games-and-gadgets

 

What augmented reality toys and games will be showcased at ToyFair this year?

I’ll be there to find out!

 

 

AWE 2013 Registration is Open!

The Augmented World Expo 2013 (AWE 2013) today announced that registration is open for the 2013 event scheduled for June 4-5, 2013 in Santa Clara, California.  Now in its 4th year, Augmented World Expo™ (formerly Augmented Reality Event) is assembling the leading minds in augmented reality to showcase the world’s most innovative-augmented experiences that solve real world problems in all aspects of life, from entertainment, and brand engagement, to enterprise, industrial, and commerce applications.

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Attendees will experience the largest AR exposition ever created bringing together more than 100 companies, from the hottest startups and leading AR providers to Fortune 500, all developing technologies, solutions, and hardware for augmented humans in an augmented world.

AWE 2013 will include mind-blowing keynote addresses by Bruce Sterling (“The prophet of AR”), Will Wright (legendary creator of The Sims), and include over 35 hours of talks covering business, technology and design.

The AWE 2013 program is designed to address topics such as:

  • Current augmented reality market scope and its future
  • The most disruptive augmented reality innovations, engines and tools
  • Real showcases of revolutionary adoption of augmented reality projects
  • How to leverage AR to advance your brand, attract and keep customers
  • How to build meaningful products and campaigns that will delight users

Now through April 9th, early bird attendees receive a $200 discount (over 30%!) on the full conference pass.

Register Today!