Digital Bullets: Augmented Reality – Financially Viable Or A Gimmicky Technology Driven Fad?

Lavolta asked a number of CEOs the above question: Augmented Reality – Financially viable or gimmicky technology driven fad?  If you’re a long time reader of Games Alfresco, I don’t suppose I’ll need to expound on my views.  But I would like to hear what your thoughts are about the comments made by the various CEOs (about fifteen.)