Layar launches world’s first Augmented Reality content store

Press release by Layar:

Amsterdam, April 28th 2010.

Today Layar introduces a new revenue stream in Augmented Reality. Publishers on the Layar platform now have the possibility to offer priced Augmented Reality experiences on multiple mobile platforms such as iPhone and Android. The content store is seamlessly integrated into the Layar Reality Browser, which is already used on more than 1.6 million mobile devices globally.
The Layar Payment Platform is setup to support multiple payment providers and multiple currencies, ready to serve the different local markets. Layar deals with legal, administrative and tax rules enabling the publisher to focus on their core activities: creating valuable experiences. The first payment provider is PayPal, supporting payments to residents of United States, United Kingdom, Canada and Australia. More countries, currencies, payment methods and payment providers will be added regularly.

Any publisher ready to start exploring the medium and monetizing their content can go to http://www.layar.com/create.

The first publishers to seize the opportunity include among others:
* Berlitz City Guides: Berlitz helps people experience the city’s highlights: the best attractions, coziest restaurants, most comfortable hotels, coolest places to shop and most fashionable nightlife.
* Mouse Reality for Disney World and Disneyland: Helps find and navigate all attractions, shows, shops, dinning, transportation, and more in Disneyland and Disney World.
* Eyetours: Explore Puerto Rico’s natural beauty and rich cultural heritage through exclusive video content of historical sites, museums, restaurants, parks and more.
* UK sold prices: Find out for what price that house was sold.
Raimo van der Klein, CEO of Layar: “We have built a great future proof platform that will make Augmented Reality a flourishing marketplace for content, services and goods. Seeing the current interest from especially the retail, tourism and gaming industry we are sure this will fuel the growth of the Augmented Reality medium even further.”
Hubert Haarmann, Director eBusiness of Berlitz: “For Berlitz Publishing this is a great opportunity to forge ahead in the new medium of Augmented Reality using Layar. It helps us sell products successfully, now and in the future.”
Publishers can start selling their content without upfront investments. Layar facilitates payments between the end-user and the publisher. Publishers receive 60% of the net proceeds. The costs for the platform, legal, administration, banking and others are covered by the remaining 40%.

Android users who are residents of United States, United Kingdom, Canada or Australia can start buying layers right now after installing the new version of the Layar Augmented Reality Browser. The iPhone update is soon to follow.

About Layar

Layar is world’s leading Augmented Reality Platform on mobile. The Layar Reality Browser currently has more than 1.6 million users and comes pre-installed on tens of millions of phones from leading handset manufacturers and carriers by the end of the year. Over 500 layers are published on the Layar Platform with over 2000 in development. These layers are developed by the global community of 3000 Layar publishers and producers, and by leading brands and agencies. Layar is located in Amsterdam, The Netherlands. The company is funded and has 32 employees.
The free Layar Reality Browser is available on Android devices and iPhone 3GS. The Layar Platform is available for anyone to create their own Augmented Reality experiences on.

Layar, see the world

Press Release: Mobilizy Releases WIKITUDE 3 and an Enhanced Version of Wikitude.me

From our friends at Mobilizy, this exciting press release:

SALZBURG, Austria: AUGUST 26TH 2009. Mobilizy GmbH introduces WIKITUDE
3 for the Android OS and relaunches a completely new Wikitude.me geo-tagging platform.  WIKITUDE 3 is the latest release of the Wikitude World Browser, the premiere mobile AR application for Android, which displays location-based, geo-specific content in a real-time augmented reality camera view on a smart-phone using GPS & gravimetric (compass) sensors.

WIKITUDE 3 is the latest release of the Wikitude World Browser, which presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the camera-view of a smartphone bringing information from the internet into context with the real-world. The Mobilizy development team has listened to it’s users and implemented several new features to improve and enhance the user experience within WIKITUDE 3.  New features include:

*Full Integration with the Wikitude.me user-generated, geo-tagging platform;

*An enhanced User Interface (UI) which tightly aligns with the UI in
the forthcoming iPhone version of the Wikitude World Browser;

*Improved methods to enhance perspective and depth of perception of POIs  (Smaller POIs indicate further distance, larger POIs indicate close proximity);

*The search and viewing-distance for POIs can be regulated by the user with a sleek slider bar;

*New & Improved filter options allow end-users to choose which content overlays and POI categories are displayed;

*Improved methods for locating POIs through search terms;

*An improved radar-overlay displaying the user’s current viewing direction and POIs within a specified radius;

*An entirely new “Beam-Me” feature which tele-ports the user to a pre-defined geo-location, allowing the user to experience a specified geo-data overlay;

Currently, WIKITUDE World Browser 3.0 offers data overlay sources from Wikipedia, *Qype and user-generated content from Mobilizy’s Wikitude.me (www.wikitude.me)

Wikitude.me
Mobilizy GmbH has partnered with Netociety Ltd., a specialist in enterprise social software, to develop an enhanced geo-tagging experience that empowers individuals with the tools to create POIs and location specific, hyper-linked digital content which can be viewed through the WIKITUDE World Browser. According to Markus Tripp, the project manager of Wikitude, “Wikitude.me is the first platform which allows individuals to actively contribute to augmented reality.  This is an amazing and huge step forward in the AR industry!”

Wikitude.me provides an open, easy-to-use, free mobile information platform for anybody who wants to access or provide location based and situation-specific information or services via mobile phones. Basically, Wikitude.me can be understood as a platform which encourages community-driven content creation to which anybody can contribute freely, very similar to the philosophy of Wikipedia, but for mobile augmented reality. With regards to intellectual property, Wiktude.me is implemented under a Creative Commons
Attribution-Sharealike 3.0 Unported License.

To get started with Wikitude.me platform users can login through existing 3rd party accounts such as Yahoo!, Google, Twitter and Facebook. The ability to add points of interest and “geo-tag the world” is done through any Internet-enabled device, such as a netbook, laptop, desktop or a smartphone like the Apple iPhone, Nokia N97 and the Android handsets which are available today. For each point of interest there is a title, description (250 chars), category, language, and link to a URL.  Each POI that is geo-tagged on the Wikitude.me platform is also cross-posted on Twitter (http://twitter.com/wikitude_me ) to inform the global Wikitude
community of the creation of fresh geo-content.

Mobilizy GmbH believes that the future of mobile augmented reality (Mobile AR) literally rests in the hands of the users.  Our team can develop the infrastructure for Mobile AR experiences such as WIKITUDE 3 and platforms like Wikitude.me,  but ultimately the end users will determine how mobile AR will be shaped. Mobilizy is constantly researching and developing ways to improve the WIKITUDE mobile AR experience by placing the user at the center of our development process.

NOTE: POI data created by early-adopters of the beta version of Wikitude.me will be migrated to the new platform early next week.

About Mobilizy:
Mobilizy GmbH is an early pioneer in commercial augmented reality and
the creator of the WIKITUDE World Browser, which is the first
practical augmented reality (AR) mobile application. Available on
Android (Coming soon to iPhone). Mobilizy engages in the research and
in-house development of location-based services and augmented (mixed)
reality experiences for smartphones.  Mobilizy is one of the leading
innovators in developing new methods and applications for data
acquisition and exchange in the emerging market of augmented reality.

About Netociety:
Netociety Ltd. is a UK-Austrian based software development firm
helping companies customize, implement and adopt social software,
collaboration tools and best practice. Netociety facilitates the
development of collaboration systems for engaging with customers,
employees and partners. Improvements in innovation, change, marketing,
and productivity efforts are focused on.

WIKITUDE: The World IS the Platform!

————————
Mark A.M. Kramer
Product Strategist / Human Experience Lead

Mobilizy GmbH
http://www.mobilizy.com
Jakob-Haringer Str 5/IV
5020 Salzburg
Austria

End press release

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