About The Authors

Ori Inbar

Founder of Ogmento (formerly Pookatak Games); President of the Augmented Reality Consortium.

formerly senior vice president at SAP, and eternally passionate about interactive entertainment.

Contact: ori.inbar [at] pookatak [dot] com

Ogmento, based in New York and Los Angeles, was founded in 2009 by industry veterans committed to the new opportunities opened up by augmented reality (AR) technology. Ogmento creates and publishes mobile AR experiences, made in collaboration with the best and brightest AR makers in the world.

We design “reality experiences” that make users’ immediate environments more significant to them.
We wish to free young and old from getting lost in front of the screen.
By delivering the world’s information to people’s field of view, and by weaving real world objects into interactive narratives, we help people rediscover the real world.

Director of Wiki Mouse – a WIKI Film co-created by a swarm of movie makers around the world.

Author of Games Alfresco – a blog in pursuit of the ultimate augmented reality game. In just a few months since inception this blog has become a hub for worldwide AR enthusiasts looking for the best of the best in augmented reality. Rumors say investors consult with this site when making investments in related companies. Games Alfresco is complemented with a  facebook group Ori founded to serve as a community forum for discussing, sharing and promoting experiences in augmented reality games. Recently Games Alfresco became the preferred blog of ISMAR, the world’s most important augmented reality event.

Previously, as Senior Vice President of Solution Marketing for SAP’s platform, Ori was recently responsible for the positioning and marketing of SAP NetWeaver, Enterprise SOA and SAP’s ecosystem. The job entailed figuring out how to improve businesses across multiple industries, defining for SAP what products to develop, and then, convincing businesses to acquire those products. He spoke about his vision in dozens of industry events and press conferences, including delivering keynote speeches across the world from Sao Paulo to Tokyo.

Ori lead the development and introduction to the market of more than 15 enterprise software applications. Over the past 5 years, SAP NetWeaver has grown from a mere concept to a billion dollar business for SAP. It has become the primary IT force in SAP’s huge ecosystem, and its visionary approach to service-oriented solutions is influencing the entire business solutions industry.

Prior to SAP, Ori joined TopTier Software (formerly Quicksoft), as employee #6 of this start-up. He lead the development of multimedia products and business applications. In 2000, as the company first product manager, he introduced to the market the world’s #1 corporate portal. TopTier was acquired by SAP.

Ori graduated from Tel Aviv University with a double major in Computer Science and Cinema. He completed the business leadership program at INSEAD.
While a student in the early nineties, he co-developed a game that introduced a never seen before concept:  artificial intelligence-based avatars that act in a malleable plot that is directed by the player. It was a lot of fun.

Rouli Nir

A network algorithms developer by day, and an augmented reality enthusiast by night. He is the proud owner of bachelor degrees in computer science and in mathematics from Tel Aviv university, where he also recently completed his MSc studies in the field of distributed computing. He has past work experience in protocol research and developement for linux based systems and still has a keen interest in both topics, as in other, less common areas.

Thomas K. Carpenter

Tom Carpenter works for Toyota as an Engineering Manager in the St. Louis area and has a degree in Metallurgial Engineering and a Masters in Business. He has a passion for augmented reality and other tech-heady technologies that change the way we interact with the world. When he’s not writing about augmented reality on Games Alfresco, he’s busy writing science fiction short stories and novels. Tom believes in the art of the possible and that learning without failure is just following directions. Tom has started a music festival, played collegiate soccer, written code, jumped from airplanes (with a parachute), traveled extensively, and is currently in the messy, but fun process of raising a family.


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27 Responses

  1. Lynn Marentette, on May 12th, 2008 at 11:01 am Said:

    Ori,
    Thanks for the comment and link! Your blog is great.

    Lynn

  2. Ben Averch, on May 14th, 2008 at 4:51 pm Said:

    Hi Ori,

    Please send me an email when you can, I’d like to talk with you more about Microvision’s developments for AR.

    Thx,
    Ben

  3. Chris Sparshott, on June 30th, 2008 at 1:44 am Said:

    Hello there, thanks for commenting on my Augmented reality blog entry, it is amazing stuff!!

    I noticed on your blogger account that you had moved to WordPress. I was wondering if you could give me some advice about transferring from blogger to WordPress – bit of a dumb question I guess.

    Do you have your WordPress blog hosted,how did you decide on the theme etc.

    Any help appreciated
    Chris, sparkbouy@gmail.com

    PS: I like the blog and have subscribed to RSS

  4. cinzia, on August 26th, 2008 at 3:04 am Said:

    I really appreciate your blog.
    I work for atnp lab (applied technology for neuropsychology) in Milan (www.neurovr.org)
    we are organizing the next cybertherapy conference june 2009 in italy (www.cybertherapy.info)
    I found a picture in your site i would like to publish on the new web site i am working on for the conference.
    It’s the picture with the old man with a “prehistoric” HMD.
    Can you give me your permission?
    I send the link of your blog to all our researchers (augmented reality is one of our issues)

    Tks for attention
    Cinzia V.

  5. Collaboration welcome « Augmented Reality Blog, on September 18th, 2008 at 6:21 am Said:

    [...] 18, 2008 Of course I envy Ori attending this year´s ISMAR in Cambridge. Inspring speeches, groundbraking demos and a very cosy [...]

  6. Alex Hazell, on September 27th, 2008 at 7:23 am Said:

    Hi,

    We thought you and your visitors might be interested to hear about a new Alternate Reality Game that we’re putting together.

    “Traces of Hope” is being launched as the first ever charity online ARG and is being built by the British Red Cross to coincide with its Civilians and Conflict month. The game features Joseph a sixteen-years-old caught up in the Ugandan civil war, separated from his family, hungry and alone in a camp overflowing with thousands forced to flee, Joseph is desperately seeking his mother. But he needs your help…

    Registration will open on Sunday 28th but until then there’s a teaser page at http://www.tracesofhope.com and a teaser video at http://www.vimeo.com/1811645

    We’d really appreciate a link to the game or any coverage you could provide. Any questions please let me know,

    Thanks

    Alex

  7. Noora Guldemond, on October 15th, 2008 at 10:33 am Said:

    Hi Ori!

    Great blog!

    Please send me an E-mail when you can, I’d like to talk more about Pookatak // AR games // metaio.

    Thanks,
    Noora

  8. andrea Carignano, on February 8th, 2009 at 5:01 am Said:

    thak you for your blog, really interesting, a perfect independent poit of view in the upcoming AR market and techs.

    andrea

  9. Sven (WARM09), on March 3rd, 2009 at 2:20 pm Said:

    Dear Ori,

    we met at WARM09 in Graz, I was quite delighted after your remarkable keynote and I asked you whether you would publish the slides. You responded that you’d rather produce it as a video and post it here.

    Did you do that already? I can not find it.

    In any case, I think that everybody here would be delighted to see that video. – Would you be so kind as to drop me a mail when it is finished?

    Thank you,
    best, Sven

  10. Virtuele werkelijkheid | 't Katerluyk, on March 23rd, 2009 at 3:18 am Said:

    [...] door een andere bril zien. Bekijk het filmpje en/of klik door naar Youtube of check het blog van Ori Inbar. Zo blijf je op de hoogte van de toekomst, want de toekomst is [...]

  11. Virtuele werkelijkheid | Rhys an Sich, on March 23rd, 2009 at 6:17 am Said:

    [...] door een andere bril zien. Bekijk het filmpje en/of klik door naar Youtube of check het blog van Ori Inbar. Zo blijf je op de hoogte van de toekomst, want de toekomst is [...]

  12. Thomas K Carpenter, on March 28th, 2009 at 4:14 pm Said:

    Great blog. I’ll be linking it on mine – The Future Digital Life.

    I’m an avid gamer, an AR enthusist and also a fledgling author currently writing an AR-based novel (the genre needs a catchy name, and cyberpunk ain’t it) called The Digital Sea.

    I’m curious if you’d recommend any AR software out there to play around with? I checked out some of the Engines links, but some were broken or were too hardcore for the casual AR enthusist.

    Again, great site, I’ve been on it about an hour or so clicking around all the great information.

  13. Composing Reality and Bringing Games into Life: Talking with Ori Inbar about Mobile Augmented Reality  | UgoTrade, on May 6th, 2009 at 7:50 am Said:

    [...] I talked to Ori Inbar (above), formerly senior vice- president at SAP.  Ori is on a mission to make augmented reality [...]

  14. Creating the Information Landscapes of the Future: Locative Media and The Shape of Alpha | UgoTrade, on May 17th, 2009 at 1:14 pm Said:

    [...] reality lately.  And key thought leaders in this space, like Blair MacIntyre, Robert Rice and Ori Inbar (see my interview here), have clued me in how vital it is, for an ubiquitous experience, for us to [...]

  16. AR vs iPhone | ARvertising, on July 7th, 2009 at 11:56 am Said:

    [...] letter have been published by Ori Inbar Share and [...]

  17. Augmented Reality’s Growth is Exponential: Ogmento – “Reality Reinvented,” talking with Ori Inbar  | UgoTrade, on July 28th, 2009 at 7:33 am Said:

    [...] talks with key players in the rapidly emerging augmented reality industry with an interview with Ori Inbar, co-founder of Ogmento. For Ori’s full bio see here.  Ori not only has a passion for [...]

  18. Alistair, on July 30th, 2009 at 10:03 am Said:

    ISMAR ‘09

    Any idea when decisions will be made about who’s going to be presenting at the ISMAR ‘09 event? We submitted at the end of May but have not heard anything or seen anything indicating that selections have been made. Just wondering if you had any inside knowledge?

    Alistair

  19. Carl Wimmer, on August 25th, 2009 at 2:53 am Said:

    Just came across the concept of AR.

    We have developed a Knowledge Correlation Engine that will be the third way of addressing stores of information beyond Search and Computation (Wolfram Alpha).

    Would like to explore any areas of cooperation between our approach and the AR world.

    CW

  20. Darkflame, on August 27th, 2009 at 6:22 am Said:

    “Knowledge Correlation Engine” ?
    You mean like if sufficiant information is semanticaly linked, then it could flag/deduce likely correlations? Ive often pondered on that subject, and played enough to make my own semantic engine from scratch but I never took it far enough to get to the knowledge correlation stage.
    That could be an incredibly powerfull tool.

    That is, if I’m understanding it all correctly…which I’m probably not.

  21. Graziano, on September 24th, 2009 at 4:31 am Said:

    Hi Ori,

    really a great Blog!

    A plenty of interesting resources for Augmented Reality passionates and professionals…

    Best

    Graziano

  22. jeremy hight, on October 21st, 2009 at 11:37 am Said:

    thanks for the comments and link to Tish’s article and interview with me…I have been a fan of your work for a while …small world …

  23. Felix, on October 22nd, 2009 at 7:16 am Said:

    Hi Ori,

    I would like to invite you to a web conference in Germany spring 2010. Drop me a line if you are interested. I will send you then an email with further details.

    Best regards,
    Felix

  24. Darryl Mitteldorf, LCSW, on December 1st, 2009 at 6:29 pm Said:

    Great Presentation at NYTech meetup. Great that you chose a Panda for the spelling game. My wife and I hope that our soon to be born will like Panda’s too. What projects do you have for elderly people?

  26. Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook | UgoTrade, on January 19th, 2010 at 7:06 am Said:

    [...] a bit of news, I am co-chairing the upcoming Augmented Reality Event (are2010) with Ori Inbar of Games Alfresco and Ogmento, whurley.  Sean Lowery, Prospera, is the event organizer, and [...]

  27. HKU ARlab | Blog | Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook, on February 3rd, 2010 at 4:15 pm Said:

    [...] a bit of news, I am co-chairing the upcoming Augmented Reality Event (are2010) with Ori Inbar of Games Alfresco andOgmento, whurley.  Sean Lowery, Prospera, is the event organizer, [...]

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